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~isPartOf:"Journal of the Academy of Marketing Science"
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Marketing management
109
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Morgan, Neil A.
8
Homburg, Christian
5
Kumar, V.
5
Hult, G. Tomas M.
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Varadarajan, Rajan
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Arunachalam, S.
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Johnson, Jean L.
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Katsikeas, Constantine S.
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Journal of the Academy of Marketing Science
SpringerLink / Bücher
1,485
Journal of business research : JBR
405
Gabler Edition Wissenschaft
350
Springer eBook Collection
330
Springer eBook Collection / Business and Economics
322
Europäische Hochschulschriften / 5
301
Industrial marketing management : the international journal for industrial and high-tech firms
300
Research
232
Journal of strategic marketing
202
Lehrbuch
186
International marketing review
160
European journal of marketing : EJM
146
Journal of global marketing
146
Journal of marketing management : MM
132
Journal of international marketing
129
The journal of business & industrial marketing
119
Journal of marketing communications
112
Journal of marketing
110
Hamburger Schriften zur Marketingforschung
106
essentials
103
Gabler Research
97
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
94
Marketing intelligence & planning
93
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
84
Journal of retailing and consumer services
84
The journal of brand management : an international journal
83
Innovatives Markenmanagement
82
Neue betriebswirtschaftliche Forschung : Nbf
82
DUV / Wirtschaftswissenschaft
77
Schriftenreihe Studien zum Konsumentenverhalten
72
Gabler-Edition Wissenschaft
70
Asia Pacific journal of marketing and logistics
69
Schriften zu Marketing und Management
69
Springer eBook Collection / Business and Management
67
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
65
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
65
Management science : journal of the Institute for Operations Research and the Management Sciences
61
Springer eBooks / Business and Economics
61
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ECONIS (ZBW)
126
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126
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1
When marketing strategy meets culture : the role of culture in product evaluations
Song, Reo
;
Moon, Sangkil
;
Chen, Haipeng
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 384-402
Persistent link: https://www.econbiz.de/10011879692
Saved in:
2
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
3
A transaction cost explanation of vertical control in international markets
Klein, Saul
- In:
Journal of the Academy of Marketing Science
17
(
1989
)
3
,
pp. 253-260
Persistent link: https://www.econbiz.de/10001073496
Saved in:
4
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
Saved in:
5
A cross-category and cross-country analysis of umbrella branding for national and store brands
Erdem, Tülin
;
Chang, Sue Ryung
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 86-101
Persistent link: https://www.econbiz.de/10009507840
Saved in:
6
Knowledge structure in international marketing : a multi-method bibliometric analysis
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 364-386
Persistent link: https://www.econbiz.de/10009524868
Saved in:
7
Offshore outsourcing of customer relationship management : conceptual model and propositions
Kalaignanam, Kartik
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 347-363
Persistent link: https://www.econbiz.de/10009524872
Saved in:
8
Outsourcing and its implications for market success : negative curvilinearity, firm resources, and competition
Kotabe, Masaaki
;
Mol, Michael J.
;
Murray, Janet Y.
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 329-346
Persistent link: https://www.econbiz.de/10009524874
Saved in:
9
Ensuring international competitiveness : a configurative approach to foreign marketing subsidiaries
Homburg, Christian
;
Fürst, Andreas
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 290-312
Persistent link: https://www.econbiz.de/10009524885
Saved in:
10
Export marketing strategy implementation, export marketing capabilities, and export venture performance
Morgan, Neil A.
;
Katsikeas, Constantine S.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10009524891
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