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~isPartOf:"Journal of the Academy of Marketing Science"
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Brand management
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Journal of the Academy of Marketing Science
SpringerLink / Bücher
815
Journal of business research : JBR
747
The journal of brand management : an international journal
557
The journal of product & brand management
400
Journal of retailing and consumer services
349
Springer eBook Collection
223
Industrial marketing management : the international journal for industrial and high-tech firms
177
Gabler Edition Wissenschaft
176
European journal of marketing : EJM
150
Research
149
Psychology & marketing
136
International journal of hospitality management
135
International journal of project management : the journal of The International Project Management Association
131
Journal of strategic marketing
126
Springer eBook Collection / Business and Economics
123
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
121
Journal of marketing management : MM
121
Journal of marketing communications
120
Asia Pacific journal of marketing and logistics
118
Europäische Hochschulschriften / 5
116
Marketing intelligence & planning
112
Harvard business review : HBR
111
Journal of marketing
111
Journal of promotion management : JPM
110
Harvard-Business-Manager : das Wissen der Besten
106
Journal of retailing
97
Marketing letters : a journal of research in marketing
94
The IUP journal of brand management : IJBRM
93
Journal of marketing research : JMR
87
Innovatives Markenmanagement
86
Journal of promotion management : innovations in planning and applied research
86
Tourism management : research, policies, practice
81
Business horizons
80
Journal of advertising research
80
Cogent business & management
78
The service industries journal
75
Journal of fashion marketing and management
73
International journal of advertising : the review of marketing communications
70
essentials
70
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ECONIS (ZBW)
106
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106
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1
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
2
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
3
How do the success factors driving repurchase intent differ between male and female customers?
Frank, Björn
;
Enkawa, Takao
;
Schvaneveldt, Shane J.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10010345188
Saved in:
4
Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
Kumar, V.
;
Dixit, Ashutosh
;
Javalgi, Rajshekar G.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 24-45
Persistent link: https://www.econbiz.de/10011434877
Saved in:
5
Understanding and resolving major contractual breaches in buyer-seller relationships : a grounded theory approach
Johnson, Jeff S.
;
Sohi, Ravipreet S.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 185-205
Persistent link: https://www.econbiz.de/10011453188
Saved in:
6
Capabilities for market-shaping : triggering and facilitating increased value creation
Nenonen, Suvi
;
Storbacka, Kaj
;
Windahl, Charlotta
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 617-639
Persistent link: https://www.econbiz.de/10012107252
Saved in:
7
Exploring consumer conflict management in service encounters
Beverland, Michael B.
;
Kates, Steven M.
;
Lindgreen, Adam
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 617-633
Persistent link: https://www.econbiz.de/10008747765
Saved in:
8
A theoretical model of the formation and dissolution of emerging market international marketing alliances
Pedada, Kiran
;
Arunachalam, S.
;
Dass, Mayukh
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 826-847
Persistent link: https://www.econbiz.de/10012301270
Saved in:
9
Benefitting a few at the expense of many? : exclusive promotions and their impact on untargeted customers
Newman, Christopher L.
;
Cinelli, Melissa D.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 76-96
Persistent link: https://www.econbiz.de/10011996686
Saved in:
10
More prizes are not always more attractive : factors increasing prospective sweepstakes participants' sensitivity to the number of prizes
Laporte, Sandra
;
Laurent, Gilles
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011287120
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