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Journal of the Academy of Marketing Science
Journal of business research : JBR
530
Industrial marketing management : the international journal for industrial and high-tech firms
392
SpringerLink / Bücher
383
The journal of product innovation management : an international publication of the Product Development & Management Association
372
Management science : journal of the Institute for Operations Research and the Management Sciences
211
Journal of strategic marketing
205
NBER working paper series
183
Europäische Hochschulschriften / 5
182
International journal of innovation management
166
International journal of production economics
166
International journal of production research
165
The journal of business & industrial marketing
155
International journal of product development : IJPD
151
Working paper / National Bureau of Economic Research, Inc.
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Discussion paper / Centre for Economic Policy Research
148
IEEE transactions on engineering management : EM
147
Journal of marketing
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European journal of marketing : EJM
142
NBER Working Paper
141
Journal of marketing management : MM
137
International journal of industrial organization
121
Springer eBook Collection
118
European journal of operational research : EJOR
115
Technological forecasting & social change : an international journal
115
Economics letters
114
Research policy : policy, management and economic studies of science, technology and innovation
113
Gabler Edition Wissenschaft
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
112
Journal of marketing communications
111
Journal of retailing and consumer services
110
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
Technovation : the international journal of technological innovation, entrepreneurship and technology management
108
Marketing intelligence & planning
92
Faculty & research / Insead : working paper series
89
International journal of technology management : IJTM
88
Journal of marketing research : JMR
83
CESifo working papers
81
International journal of innovation and technology management
78
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
142
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1
Gaining comparative advantage in supply chain relationships : the mediating role of market-oriented IT competence
Davis, Donna F.
;
Golicic, Susan L.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10003965751
Saved in:
2
The interplay of innovation, brand, and marketing mix variables in line extensions
Sinapuelas, Ian Clark S.
;
Wang, Hui-Ming Deanna
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 558-573
Persistent link: https://www.econbiz.de/10011340284
Saved in:
3
Strategic fit to resources versus NPD execution proficiencies : what are their roles in determining success?
Harmancioglu, Nukhet
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10003900697
Saved in:
4
The role of lean launch execution and launch timing on new product performance
Calantone, Roger J.
;
Di Benedetto, C. Anthony
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10009566397
Saved in:
5
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
6
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
7
Exclusivity strategies for digital products across digital and physical markets
Otten, Cord
;
Clement, Michel
;
Albers, Sönke
;
Kleinen, Ole
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
8
What makes online content viral? : the contingent effects of hub users versus non-hub users on social media platforms
Wang, Qingliang
;
Miao, Fred
;
Tayi, Giri Kumar
;
Xie, En
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1005-1026
Persistent link: https://www.econbiz.de/10012153429
Saved in:
9
Critics' conformity to consumers in movie evaluation
Pang, Jun
;
Liu, Angela Xia
;
Golder, Peter N.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 864-887
Persistent link: https://www.econbiz.de/10013389454
Saved in:
10
Open innovation, product portfolio innovativeness and firm performance : the dual role of new product development capabilities
Rubera, Gaia
;
Chandrasekaran, Deepa
;
Ordanini, Andrea
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10011453184
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