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Marketing management
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Journal of the Academy of Marketing Science
Discussion paper series / IZA
981
IZA Discussion Paper
680
NBER working paper series
667
NBER Working Paper
531
Working paper / National Bureau of Economic Research, Inc.
527
Journal of business research : JBR
380
IZA Discussion Papers
369
Industrial marketing management : the international journal for industrial and high-tech firms
251
SpringerLink / Bücher
251
Journal of strategic marketing
198
Journal of health economics
189
Working paper
167
Young consumers : insight and ideas for responsible marketers
154
Working Papers / eSocialSciences
147
European journal of marketing : EJM
146
CESifo working papers
141
Review of Economics of the Household
137
Policy research working paper : WPS
135
Journal of marketing management : MM
134
Journal of human resources : JHR
133
Europäische Hochschulschriften / 5
132
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
131
World Bank E-Library Archive
129
Economics of education review
119
Innocenti working paper
114
Journal of marketing communications
114
Discussion paper / Centre for Economic Policy Research
113
The journal of business & industrial marketing
109
Journal of retailing and consumer services
106
Journal of marketing
103
Health economics
97
Marketing intelligence & planning
97
Journal of population economics
96
Springer eBook Collection
94
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
91
World Bank Policy Research Working Paper
89
European Journal of Marketing
85
Journal of economic behavior & organization : JEBO
84
Working paper series
84
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ECONIS (ZBW)
116
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1
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
2
Linking cause-related marketing to sales force responses and performance in a direct selling context
Larson, Brian V.
;
Flaherty, Karen E.
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 271-277
Persistent link: https://www.econbiz.de/10003725657
Saved in:
3
The dual role of price : decomposing consumers ' reactions to price
Völckner, Franziska
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 359-377
Persistent link: https://www.econbiz.de/10003758827
Saved in:
4
The desired level of market orientation and business unit performance
Song, Michael
;
Parry, Mark E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 144-160
Persistent link: https://www.econbiz.de/10003851345
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5
Strategic fit to resources versus NPD execution proficiencies : what are their roles in determining success?
Harmancioglu, Nukhet
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10003900697
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6
Why and how do creative thinking techniques work? : trading off originality and appropriateness to make more creative advertising
Kilgour, Mark
;
Koslow, Scott
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 298-309
Persistent link: https://www.econbiz.de/10003900701
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7
The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.
;
He, Yi
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
Saved in:
8
The effects of attribute concreteness and prominence on selective processing, choice, and search experience
Jiang, Ying
;
Punj, Girish N.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 471-489
Persistent link: https://www.econbiz.de/10008735692
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9
The service-dominant logic and a hierarchy of operant resources : developing masterful operant resources and implications for marketing strategy
Madhavaram, Sreedhar
;
Hunt, Shelby D.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10003679879
Saved in:
10
Strategic marketing and marketing strategy : domain, definition, fundamental issues and foundational premises
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 119-140
Persistent link: https://www.econbiz.de/10003980363
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