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The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.; He, Yi; Vargo, Stephen L. - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
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Service, value networks and learning
Lusch, Robert F.; Vargo, Stephen L.; Tanniru, Mohan - In: Journal of the Academy of Marketing Science 38 (2010) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10003965741
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The dark side of customer co-creation : exploring the consequences of failed co-created services
Heidenreich, Sven; Wittkowski, Kristina; Handrich, Matthias - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 279-296
Persistent link: https://www.econbiz.de/10011287133
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Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
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Value co-creation : concept and measurement
Ranjan, Kumar Rakesh; Read, Stuart - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
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Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per; Gummerus, Johanna; Koskull, Catharina von; … - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
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Critical service logic : making sense of value creation and co-creation
Grönroos, Christian; Voima, Päivi - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 133-150
Persistent link: https://www.econbiz.de/10009736682
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Expanding understanding of service exchange and value co-creation : a social construction approach
Edvardsson, Bo; Tronvoll, Bård; Gruber, Thorsten - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 327-339
Persistent link: https://www.econbiz.de/10009124103
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B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.; Chatterjee, Sharmila C. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
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Capabilities for market-shaping : triggering and facilitating increased value creation
Nenonen, Suvi; Storbacka, Kaj; Windahl, Charlotta - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 617-639
Persistent link: https://www.econbiz.de/10012107252