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~isPartOf:"Journal of the Academy of Marketing Science"
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Consumer behaviour
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Consumer behaviour
266
Konsumentenverhalten
266
Beziehungsmarketing
76
Relationship marketing
76
Brand management
48
Markenführung
48
Brand image
37
Markenimage
37
Customer satisfaction
26
Kundenzufriedenheit
26
Brand
25
Markenartikel
25
Social Web
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Social web
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Online retailing
24
Online-Handel
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USA
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United States
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Dienstleistungsqualität
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Einzelhandel
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Retail trade
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Service quality
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Online-Marketing
20
Marketing management
19
Marketingmanagement
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Viral marketing
19
Virales Marketing
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Pricing strategy
15
Advertising effects
14
E-commerce
14
Electronic Commerce
14
Werbewirkung
14
Theorie
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Theory
13
Emotion
12
Market research
11
Marktforschung
11
Meta-Analyse
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English
266
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Grewal, Dhruv
9
Kumar, V.
7
Bagozzi, Richard P.
5
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
4
Ruyter, Ko de
4
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dellaert, Benedict G. C.
3
Hamilton, Rebecca W.
3
Hoyer, Wayne D.
3
Monroe, Kent B.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Schlager, Tobias
3
Sotgiu, Francesca
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Backhaus, Klaus
2
Baker, Julie
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Bleier, Alexander
2
Chandon, Pierre
2
Chen, Zoey
2
Cui, Anna Shaojie
2
DeCarlo, Thomas E.
2
Dekimpe, Marnik G.
2
Donkers, Bas
2
Doorn, Jenny van
2
Duhachek, Adam
2
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Journal of the Academy of Marketing Science
Journal of business research : JBR
1,979
Journal of retailing and consumer services
1,931
SpringerLink / Bücher
1,525
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
511
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
374
Springer eBook Collection
367
Journal of Consumer Marketing
365
The journal of brand management : an international journal
358
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Gabler Edition Wissenschaft
334
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Springer eBook Collection / Business and Economics
324
Journal of international consumer marketing
321
Journal of travel and tourism marketing
317
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Europäische Hochschulschriften / 5
267
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ECONIS (ZBW)
266
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1
A longitudinal study of the effects of life status changes on changes in consumer preferences
Mathur, Anil
;
Moschis, George P.
;
Lee, Euehun
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003725644
Saved in:
2
Weathering product-harm crises
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Helsen, Kristiaan
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 262-270
Persistent link: https://www.econbiz.de/10003725653
Saved in:
3
Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan
;
Homburg, Christian
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
Saved in:
4
The dual role of price : decomposing consumers ' reactions to price
Völckner, Franziska
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 359-377
Persistent link: https://www.econbiz.de/10003758827
Saved in:
5
Consumer creations of product meaning in the context of African-style clothing
DeBerry-Spence, Benét
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 395-408
Persistent link: https://www.econbiz.de/10003758836
Saved in:
6
Choosing options for products : the effects of mixed bundling on consumers ̉inferences and choices
Hamilton, Rebecca W.
;
Koukova, Nevena T.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 423-433
Persistent link: https://www.econbiz.de/10003758841
Saved in:
7
On the meaning and measurement of religiosity in consumer research
Wilkes, Robert E.
- In:
Journal of the Academy of Marketing Science
14
(
1986
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10001045547
Saved in:
8
The effect of superstitious beliefs on performance expectations
Block, Lauren
;
Kramer, Thomas
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10003851349
Saved in:
9
Corporate social responsibility : attributions, loyalty, and the mediating role of trust
Vlachos, Pavlos A.
;
Tsamakos, Argiris
;
Vrechpopoulos, …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 170-180
Persistent link: https://www.econbiz.de/10003851355
Saved in:
10
Getting a second chance : the role of imagery in the influence of inaction regret on behavioral intent
Patrick, Vanessa M.
;
Lancellotti, Matthew
;
Hagtvedt, Henrik
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10003851356
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