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Consumer behaviour
266
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Relationship marketing
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50
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Grewal, Dhruv
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10
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6
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5
Lam, Son K.
5
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Steinhoff, Lena
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Voorhees, Clay M.
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Blut, Markus
3
Brasel, S. Adam
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Burton, Scot
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Cleeren, Kathleen
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DeCarlo, Thomas E.
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Dellaert, Benedict G. C.
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Schlager, Tobias
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Sotgiu, Francesca
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3
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,307
Journal of retailing and consumer services
2,061
International journal of hospitality management
866
International journal of consumer studies
772
Psychology & marketing
687
NBER working paper series
667
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
Working paper / National Bureau of Economic Research, Inc.
584
SpringerLink / Bücher
574
NBER Working Paper
516
Management science : journal of the Institute for Operations Research and the Management Sciences
477
Industrial marketing management : the international journal for industrial and high-tech firms
473
Asia Pacific journal of marketing and logistics
433
The journal of product & brand management
407
European journal of marketing : EJM
393
Journal of travel and tourism marketing
382
Journal of marketing research : JMR
381
The journal of brand management : an international journal
379
Economics letters
376
Tourism management : research, policies, practice
371
The journal of services marketing
368
Journal of marketing
364
Journal of marketing management : MM
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Journal of economic behavior & organization : JEBO
346
Journal of retailing
343
Journal of international consumer marketing
329
Cogent business & management
325
International journal of contemporary hospitality management
321
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
320
The service industries journal
320
Marketing letters : a journal of research in marketing
319
European journal of operational research : EJOR
315
International journal of retail & distribution management
312
Journal of marketing communications
312
Journal of economic psychology : research in economic psychology and behavioral economics
308
The international review of retail, distribution and consumer research
308
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
Journal of business ethics : JOBE
301
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ECONIS (ZBW)
355
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1
More prizes are not always more attractive : factors increasing prospective sweepstakes participants' sensitivity to the number of prizes
Laporte, Sandra
;
Laurent, Gilles
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011287120
Saved in:
2
Building, measuring, and profiting from customer loyalty
Watson, George F., IV.
;
Beck, Joshua T.
;
Henderson, Conor M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
Saved in:
3
Does relationship marketing matter in online retailing? : a meta-analytic approach
Verma, Varsha
;
Sharma, Dheeraj
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
Saved in:
4
Customer win-back : the role of attributions and perceptions in customers’ willingness to return
Pick, Doreén
;
Thomas, Jacquelyn S.
;
Tillmanns, Sebastian
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 218-240
Persistent link: https://www.econbiz.de/10011453224
Saved in:
5
The consumer production journey : marketing to consumers as co-producers in the sharing economy
Dellaert, Benedict G. C.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 238-254
Persistent link: https://www.econbiz.de/10012022570
Saved in:
6
The marketing of love : how attachment styles affect romantic consumption journeys
Mende, Martin
;
Scott, Maura L.
;
Garvey, Aaron M.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 255-273
Persistent link: https://www.econbiz.de/10012022573
Saved in:
7
Outsourcing the pain, keeping the pleasure : effects of outsourced touchpoints in the customer journey
Kranzbühler, Anne-Madeleine
;
Kleijnen, Mirella H. P.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 308-327
Persistent link: https://www.econbiz.de/10012022581
Saved in:
8
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
9
Benefitting a few at the expense of many? : exclusive promotions and their impact on untargeted customers
Newman, Christopher L.
;
Cinelli, Melissa D.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 76-96
Persistent link: https://www.econbiz.de/10011996686
Saved in:
10
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
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