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Cause marketing and customer profitability
Ballings, Michel; McCullough, Heath; Bharadwaj, Neeraj - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 234-251
Persistent link: https://www.econbiz.de/10011844780
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Understanding the feasibility and value of grassroots innovation
Gupta, Shaphali - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 941-965
Persistent link: https://www.econbiz.de/10012301287
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Linking cause-related marketing to sales force responses and performance in a direct selling context
Larson, Brian V.; Flaherty, Karen E.; Zablah, Alex R.; … - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 271-277
Persistent link: https://www.econbiz.de/10003725657
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The dual role of price : decomposing consumers ' reactions to price
Völckner, Franziska - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 359-377
Persistent link: https://www.econbiz.de/10003758827
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The desired level of market orientation and business unit performance
Song, Michael; Parry, Mark E. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 144-160
Persistent link: https://www.econbiz.de/10003851345
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Strategic fit to resources versus NPD execution proficiencies : what are their roles in determining success?
Harmancioglu, Nukhet; Droge, Cornelia; Calantone, Roger J. - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 266-282
Persistent link: https://www.econbiz.de/10003900697
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Why and how do creative thinking techniques work? : trading off originality and appropriateness to make more creative advertising
Kilgour, Mark; Koslow, Scott - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 298-309
Persistent link: https://www.econbiz.de/10003900701
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The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.; He, Yi; Vargo, Stephen L. - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
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The effects of attribute concreteness and prominence on selective processing, choice, and search experience
Jiang, Ying; Punj, Girish N. - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 471-489
Persistent link: https://www.econbiz.de/10008735692
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The service-dominant logic and a hierarchy of operant resources : developing masterful operant resources and implications for marketing strategy
Madhavaram, Sreedhar; Hunt, Shelby D. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10003679879