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Measuring customer-based casino brand equity and its consequences
Tsai, Henry; Lo, Ada; Cheung, Catherine - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 806-824
Persistent link: https://www.econbiz.de/10010246262
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The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo; Kim, Heather Markham; Joo, Kyu-Hyeon; … - In: Journal of travel and tourism marketing 39 (2022) 2, pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
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Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup; Yu, Jongsik; Lee, Kyung-Sik; Baek, Hyungshin - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
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How customer experience affects the customer-based brand equity for tourism destinations
Yang, Yan; Liu, Xiaoming; Li, Jun - In: Journal of travel and tourism marketing 32 (2015), pp. 97-113
Persistent link: https://www.econbiz.de/10011416156
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Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 32 (2015), pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
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Negative effects of perceived crowding on travelers' identification with cruise brand
Hyun, Sunghyup Sean; Kim, Kyungmin - In: Journal of travel and tourism marketing 32 (2015) 3/4, pp. 241-259
Persistent link: https://www.econbiz.de/10011312578
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The effects of perceived destination ability and destination brand love on tourists’ loyalty to post-disaster tourism destinations : the case of Korean tourists to Japan
Lee, Kwang-Ho; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 613-627
Persistent link: https://www.econbiz.de/10011517191
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Tourist perceptions of event-sponsor brand fit and sponsor brand attitude
Shu, Shih-Tung; King, Brian; Chang, Ching-Hung - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 761-777
Persistent link: https://www.econbiz.de/10011387031
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Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon; Back, Ki-Joon - In: Journal of travel and tourism marketing 35 (2018) 4, pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
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Brand personality of Airbnb : application of user involvement and gender differences
Lee, Seunghwan; Kim, Dae-Young - In: Journal of travel and tourism marketing 35 (2018) 1, pp. 32-45
Persistent link: https://www.econbiz.de/10011885886