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Is market orientation affected by the product life cycle?
Wong, Hiu-Kan; Ellis, Paul D. - In: Journal of world business : JWB 42 (2007) 2, pp. 145-156
Persistent link: https://www.econbiz.de/10003462273
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The effects of market orientation on subsidiary performance : empirical evidence from MNCs in Turkey
Kirca, Ahmet H. - In: Journal of world business : JWB 46 (2011) 4, pp. 447-454
Persistent link: https://www.econbiz.de/10009373595
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How classical and entrepreneurial brand management increases the performance of internationalising SMEs?
Kusi, Samuel Yaw; Gabrielsson, Peter; Baumgarth, Carsten - In: Journal of world business : JWB 57 (2022) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10013342650
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Yuan and marketing : the perception of Chinese owner-managers
Siu, Wai-sum - In: Journal of world business : JWB 43 (2008) 4, pp. 449-462
Persistent link: https://www.econbiz.de/10003778409
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An investigation of marketing capabilities and upgrading performance of manufacturers in mainland China and Hong Kong
Eng, Teck Yong; Spickett-Jones, J. Graham - In: Journal of world business : JWB 44 (2009) 4, pp. 463-475
Persistent link: https://www.econbiz.de/10003896450
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Understanding multi-level institutional convergence effects on international market segments and global marketing strategty
Griffith, David A. - In: Journal of world business : JWB 45 (2010) 1, pp. 59-67
Persistent link: https://www.econbiz.de/10003926906
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Reducing distributor opportunism in the export market : effects of monitoring mechanisms, norm-based information exchange, and market orientation
Ju, Min; Murray, Janet Y.; Kotabe, Masaaki; Gao, Gerald Yong - In: Journal of world business : JWB 46 (2011) 4, pp. 487-496
Persistent link: https://www.econbiz.de/10009373588
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Ownership, strategic orientation and internationalization in emerging markets
Liu, Yi; Li, Yuan; Xue, Jiaqi - In: Journal of world business : JWB 46 (2011) 3, pp. 381-393
Persistent link: https://www.econbiz.de/10009236812
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Organizational culture and firm effectiveness : an examination of relative effects of culture traits and the balanced culture hypothesis in an emerging economy
Yilmaz, Cengiz; Ergun, Ercan - In: Journal of world business : JWB 43 (2008) 3, pp. 290-306
Persistent link: https://www.econbiz.de/10003737977
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Enforcement and performance : the role of ownership, legalism and trust in international joint ventures
Lin, Xiaohua; Wang, Cheng Lu - In: Journal of world business : JWB 43 (2008) 3, pp. 340-351
Persistent link: https://www.econbiz.de/10003738037