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Assessing preferences of potential visitors for nature-based experiences in protected areas
Moyle, Brent D.; Scherrer, Pascal; Weiler, Betty; … - In: Tourism management : research, policies, practice 62 (2017), pp. 29-41
Persistent link: https://www.econbiz.de/10011734033
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Destination brand positions of a competitive set of near-home destinations
Pike, Steven - In: Tourism management : research, policies, practice 30 (2009) 6, pp. 857-866
Persistent link: https://www.econbiz.de/10003892192
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A model of destination branding : integrating the concepts of the branding and destination image
Qu, Hailin; Kim, Lisa Hyunjung; Im, Holly Hyunjung - In: Tourism management : research, policies, practice 32 (2011) 3, pp. 465-476
Persistent link: https://www.econbiz.de/10008907135
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Brand personality of tourist destinations : an application of self-congruity theory
Usakli, Ahmet; Baloglu, Seyhmus - In: Tourism management : research, policies, practice 32 (2011) 1, pp. 114-127
Persistent link: https://www.econbiz.de/10008798726
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Chinese consumers' brand personality perceptions of tourism real estate firms
Liu, Zhihong; Huang, Songshan; Hallak, Rob; Liang, Mingzhu - In: Tourism management : research, policies, practice 52 (2016), pp. 310-326
Persistent link: https://www.econbiz.de/10011418431
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Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt; Strobl, Andreas; Sauer, Nicola E.; … - In: Tourism management : research, policies, practice 52 (2016), pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
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Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph; Scheuermann, Mirjam - 2011
Persistent link: https://www.econbiz.de/10009665172
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Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph; Jentschke, Mirjam - 2011
Persistent link: https://www.econbiz.de/10009665173
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Prozess der Markenarchitekturbildung in der pharmazeutischen Industrie
Burmann, Christoph; Kanitz, Christopher - 2011
Persistent link: https://www.econbiz.de/10009665183
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Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken
Burmann, Christoph; Boch, Sonja - 2010
Persistent link: https://www.econbiz.de/10009665191