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Processing promotional travel narratives
Rozier-Rich, Samantha; Santos, Carla Almeida - In: Tourism management : research, policies, practice 32 (2011) 2, pp. 394-405
Persistent link: https://www.econbiz.de/10008798071
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Virtual experience vs. brochures in the advertisement of scenic spots : how cognitive preferences and order effects influence advertising effects on consumers
Chiou, Wen-Bin; Wan, Chin-Sheng; Lee, Hsin-Yi - In: Tourism management : research, policies, practice 29 (2008) 1, pp. 146-150
Persistent link: https://www.econbiz.de/10003569276
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A model of customer-based brand equity and its application to multiple destinations
Boo, Soyoung; Busser, James; Baloglu, Seyhmus - In: Tourism management : research, policies, practice 30 (2009) 2, pp. 219-231
Persistent link: https://www.econbiz.de/10003838232
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Destination brand positions of a competitive set of near-home destinations
Pike, Steven - In: Tourism management : research, policies, practice 30 (2009) 6, pp. 857-866
Persistent link: https://www.econbiz.de/10003892192
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Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Bianchi, Constanza; Pike, Steven; Lings, Ian - In: Tourism management : research, policies, practice 42 (2014), pp. 215-223
Persistent link: https://www.econbiz.de/10010355145
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Destination Marketing Organizations and destination marketing : a narrative analysis of the literature
Pike, Steven; Page, Stephen J. - In: Tourism management : research, policies, practice 41 (2014), pp. 202-227
Persistent link: https://www.econbiz.de/10010239915
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Tourism brochures : linking message strategies, tactics and brand destination attributes
Brito, Pedro Quelhas; Pratas, Joaquim - In: Tourism management : research, policies, practice 48 (2015), pp. 123-138
Persistent link: https://www.econbiz.de/10010508427
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Tourism strategy development and facilitation of integrative processes among brand equity, marketing and motivation
Liu, Chih-Hsing Sam; Chou, Sheng-Fang - In: Tourism management : research, policies, practice 54 (2016), pp. 298-308
Persistent link: https://www.econbiz.de/10011452088
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#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele; Yen, Dorothy A.; Yu, Qionglei - In: Tourism management : research, policies, practice 85 (2021), pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
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Competing for legitimacy in the place branding process : (re)negotiating the stakes
Reynolds, Laura; Koenig-Lewis, Nicole; Doering, Heike; … - In: Tourism management : research, policies, practice 91 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013271658