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Luxury marketing in the age of cheap : an exploratory survey on consumer behavior in online shopping clubs
Fritz, Wolfgang; Gülow, Wencke - In: Luxury marketing : a challenge for theory and practice, (pp. 187-205). 2013
Persistent link: https://www.econbiz.de/10009667676
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Wine as luxury experience : a taxonomy of consumers based on best-worst scaling
Behrens, Stefan; Wiedmann, Klaus-Peter; Hennigs, Nadine - In: Luxury marketing : a challenge for theory and practice, (pp. 395-416). 2013
Persistent link: https://www.econbiz.de/10009667665
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Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine; Wiedmann, Klaus-Peter; Schmidt, Steffen; … - In: Luxury marketing : a challenge for theory and practice, (pp. 341-357). 2013
Persistent link: https://www.econbiz.de/10009667668
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Counterfeiting of luxury brands : opportunity beyond the threat
Grappi, Silvia; Baghi, Ilaria; Balboni, Bernardo; … - In: Luxury marketing : a challenge for theory and practice, (pp. 295-315). 2013
Persistent link: https://www.econbiz.de/10009667670
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Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane; Wiedmann, Klaus-Peter; Hennigs, Nadine - In: Luxury marketing : a challenge for theory and practice, (pp. 261-277). 2013
Persistent link: https://www.econbiz.de/10009667672
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Brazil : luxury and counterfeits
Strehlau, Suzane - In: Luxury marketing : a challenge for theory and practice, (pp. 245-260). 2013
Persistent link: https://www.econbiz.de/10009667673
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Luxury goods vs. counterfeits : an intercultural study
Wagner, Udo; Lee, Seung-hee; Kleinsasser, Sabine; … - In: Luxury marketing : a challenge for theory and practice, (pp. 223-244). 2013
Persistent link: https://www.econbiz.de/10009667674
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Perceptions, attitudes and luxury brands : an Australian study of consumers' perceptions of and attitudes to luxury brands
Stegemann, Nicole; Denize, Sara; Miller, Kenneth E. - In: Luxury marketing : a challenge for theory and practice, (pp. 169-184). 2013
Persistent link: https://www.econbiz.de/10009667678
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Luxury buying behaviour and the role of culture : an Indian context
Dave, Kartik; Dhamija, Garima - In: Luxury marketing : a challenge for theory and practice, (pp. 157-168). 2013
Persistent link: https://www.econbiz.de/10009667679
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How do exclusivity perceptions of independent and interdependent consumers influence their desires for luxury products
Oh, Hyunjoo - In: Luxury marketing : a challenge for theory and practice, (pp. 139-153). 2013
Persistent link: https://www.econbiz.de/10009667680