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How interest shapes word-of-mouth over different channels
Berger, Jonah; Iyengar, Radha - In: MSI reports : working paper series (2011) 3, pp. 3-37
Persistent link: https://www.econbiz.de/10009531738
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Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha; Van Den Bulte, Christophe; Choi, Jeonghye - In: MSI reports : working paper series (2011) 4, pp. 189-241
Persistent link: https://www.econbiz.de/10009559365
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Opinion leadership and social contagion in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: MSI reports : working paper series (2008) 4, pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
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Opinion leadership and social contagion in new product diffusion
Iyengar, Raghuram; Van Den Bulte, Christophe; Valente, … - In: MSI reports : working paper series (2008) 4, pp. 69-94
Persistent link: https://www.econbiz.de/10009893521
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Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Raghuram; Bulte, Christophe Van den; Choi, Jeonghye - In: MSI reports : working paper series (2011) 4, pp. 189-241
Persistent link: https://www.econbiz.de/10010005587
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Social transmission, emotion, and the virality of online contents
Berger, Jonah; Milkman, Katherine L. - In: MSI reports : working paper series (2010) 3, pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
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What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah; Schwartz, Eric - In: MSI reports : working paper series (2010) 2, pp. 47-95
Persistent link: https://www.econbiz.de/10008992249
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Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah; Ho, Benjamin; Joshi, Yogesh V. - In: MSI reports : working paper series (2011) 1, pp. 211-256
Persistent link: https://www.econbiz.de/10009383319
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What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah; Schwartz, Eric - In: MSI reports : working paper series (2010) 2, pp. 47-95
Persistent link: https://www.econbiz.de/10009893555
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Social transmission, emotion, and the virality of online contents
Berger, Jonah; Milkman, Katherine L. - In: MSI reports : working paper series (2010) 3, pp. 251-289
Persistent link: https://www.econbiz.de/10009893557