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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,217
Journal of retailing and consumer services
2,090
SpringerLink / Bücher
1,699
European Journal of Marketing
953
International journal of hospitality management
803
International journal of consumer studies
795
Psychology & marketing
712
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
NBER working paper series
578
Journal of Consumer Marketing
559
Working paper / National Bureau of Economic Research, Inc.
485
European journal of marketing : EJM
482
NBER Working Paper
429
Journal of marketing
427
Springer eBook Collection
427
Journal of marketing research : JMR
426
Asia Pacific journal of marketing and logistics
412
Journal of marketing management : MM
411
The journal of product & brand management
406
Marketing Intelligence & Planning
397
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
389
Europäische Hochschulschriften / 5
385
Journal of the Academy of Marketing Science
381
Journal of marketing communications
371
The journal of brand management : an international journal
367
Journal of advertising research
362
Springer eBook Collection / Business and Economics
361
Gabler Edition Wissenschaft
358
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Tourism management : research, policies, practice
345
Journal of travel and tourism marketing
343
Journal of retailing
337
Journal of business ethics : JOBE
332
Journal of international consumer marketing
332
Marketing letters : a journal of research in marketing
332
Marketing intelligence & planning
328
Industrial marketing management : the international journal for industrial and high-tech firms
319
Cogent business & management
313
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ECONIS (ZBW)
453
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1
How targeting affects customer search : a field experiment
Fong, Nathan M.
- In:
Management science : journal of the Institute for …
63
(
2017
)
7
,
pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
Saved in:
2
The dynamic impact of product-harm crises on brand preference and
advertising
effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
3
Price
advertising
by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
Saved in:
4
Consumer boycotts, country of origin, and product competition : evidence from China’s automobile market
Sun, Qi
;
Wu, Fang
;
Li, Shanjun
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5857-5877
Persistent link: https://www.econbiz.de/10012650178
Saved in:
5
The impact of consumer multi-homing on
advertising
markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
6
A foundation for cue-triggered behavior
Pennesi, Daniele
- In:
Management science : journal of the Institute for …
67
(
2021
)
4
,
pp. 2403-2419
Persistent link: https://www.econbiz.de/10012522794
Saved in:
7
Ad networks and consumer tracking
D'Annunzio, Anna
;
Russo, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
11
,
pp. 5040-5058
Persistent link: https://www.econbiz.de/10012390759
Saved in:
8
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
9
How do restrictions on
advertising
affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
10
Winners, losers, and Facebook : the role of social logins in the online
advertising
ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
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