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Estimating demand for mobile applications in the new economy
Ghose, Anindya; Han, Sang Pil - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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Repeated auctions with budgets in ad exchanges : approximations and design
Balseiro, Santiago R.; Besbes, Omar; Weintraub, Gabriel - In: Management science : journal of the Institute for … 61 (2015) 4, pp. 864-884
Persistent link: https://www.econbiz.de/10010526541
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Ad revenue and content commercialization : evidence from blogs
Sun, Monic; Zhu, Feng - In: Management science : journal of the Institute for … 59 (2013) 10, pp. 2314-2331
Persistent link: https://www.econbiz.de/10010202786
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Online shopping intermediaries : the strategic design of search environments
Dukes, Anthony; Liu, Lin - In: Management science : journal of the Institute for … 62 (2016) 4, pp. 1064-1077
Persistent link: https://www.econbiz.de/10011460573
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Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish; Kaiser, Ulrich - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
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Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco; Goldmanis, Maris; Penta, Antonio - In: Management science : journal of the Institute for … 66 (2020) 10, pp. 4433-4454
Persistent link: https://www.econbiz.de/10012305249
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Attention allocation in information-rich environments : the case of new aggregators
Dellarocas, Chrysanthos; Sutanto, Juliana; Calin, Mihai; … - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2543-2562
Persistent link: https://www.econbiz.de/10011577143
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Fee or free : when should firms charge for online content?
Lambrecht, Anja; Misra, Kanishka - In: Management science : journal of the Institute for … 63 (2017) 4, pp. 1150-1165
Persistent link: https://www.econbiz.de/10011672873
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Price discontinuities in an online market for used cars
Englmaier, Florian; Schmöller, Arno Robin; Stowasser, Till - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2754-2766
Persistent link: https://www.econbiz.de/10011879023