Narrow search
Showing 1 - 10 of 390
Cover Image
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Cover Image
Capturing consumption flexibility in assortment choice from scanner panel data
Guo, Liang - In: Management science : journal of the Institute for … 56 (2010) 10, pp. 1815-1832
Persistent link: https://www.econbiz.de/10008701412
Cover Image
Durable goods adoption and the consumer discount factor : a case study of the Norwegian book market
Daljord, Øystein - In: Management science : journal of the Institute for … 68 (2022) 9, pp. 6783-6796
Persistent link: https://www.econbiz.de/10013373108
Cover Image
Consumers' costly responses to product-harm crises
Ferrer, Rosa; Perrone, Helena - In: Management science : journal of the Institute for … 69 (2023) 5, pp. 2639-2671
Persistent link: https://www.econbiz.de/10014305428
Cover Image
The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Cover Image
Television advertising and online search
Joo, Mingyu; Wilbur, Kenneth C.; Cowgill, Bo; Zhu, Yi - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Cover Image
The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan; Shankar, Venkatesh - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Cover Image
How do restrictions on advertising affect consumer search?
Chiou, Lesley; Tucker, Catherine - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Cover Image
Winners, losers, and Facebook : the role of social logins in the online advertising ecosystem
Krämer, Jan; Schnurr, Daniel; Wohlfarth, Michael - In: Management science : journal of the Institute for … 65 (2019) 4, pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
Cover Image
Advertiser prominence effects in search advertising
Jeziorski, Przemysław; Moorthy, Sridhar - In: Management science : journal of the Institute for … 64 (2018) 3, pp. 1365-1383
Persistent link: https://www.econbiz.de/10011847252