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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Ghose, Anindya
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,123
Journal of retailing and consumer services
831
SpringerLink / Bücher
474
The journal of brand management : an international journal
376
Psychology & marketing
366
Journal of advertising research
350
The journal of product & brand management
345
Journal of marketing communications
300
International journal of internet marketing and advertising : IJIMA
291
Electronic commerce research
284
Journal of advertising : official publication of the American Academy of Advertising
269
International journal of advertising : the quarterly review of marketing communications
259
International journal of advertising : the review of marketing communications
259
International journal of hospitality management
242
Tourism management : research, policies, practice
242
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
228
Springer eBook Collection
223
Industrial marketing management : the international journal for industrial and high-tech firms
221
Journal of internet commerce
220
International journal of electronic marketing and retailing : IJEMR
212
Asia Pacific journal of marketing and logistics
207
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
207
European journal of marketing : EJM
204
Information systems research : ISR
198
Journal of travel and tourism marketing
188
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
186
Journal of promotion management : JPM
182
Technological forecasting & social change : an international journal
181
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
179
Marketing intelligence & planning
176
Cogent business & management
170
Journal of promotion management : innovations in planning and applied research
166
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
164
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
164
International journal of business information systems : IJBIS
161
Journal of electronic commerce research : JECR
160
Journal of marketing
160
NBER working paper series
154
Information systems and e-business management : ISeB
152
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ECONIS (ZBW)
217
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1
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
2
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
3
Shapley meets uniform : an axiomatic framework for attribution in online advertising
Singal, Raghav
;
Besbes, Omar
;
Desir, Antoine
;
Goyal, Vineet
- In:
Management science : journal of the Institute for …
68
(
2022
)
10
,
pp. 7457-7479
Persistent link: https://www.econbiz.de/10013546087
Saved in:
4
The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
5
Sponsored search marketing : dynamic pricing and advertising for an online retailer
Ye, Shengqi
;
Aydin, Goker
;
Hu, Shanshan
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1255-1274
Persistent link: https://www.econbiz.de/10011293393
Saved in:
6
Cyclical bid adjustments in search-engine advertising
Zhang, Xiaoquan
;
Feng, Juan
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1703-1719
Persistent link: https://www.econbiz.de/10009312511
Saved in:
7
Path to purchase : a mutually exciting point process model for online advertising and conversion
Xu, Lizhen
;
Duan, Jason A.
;
Whinston, Andrew B.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1392-1412
Persistent link: https://www.econbiz.de/10010381868
Saved in:
8
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
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9
Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
Saved in:
10
Standardization and the effectiveness of online advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2707-2719
Persistent link: https://www.econbiz.de/10011409130
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