Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Contextual advertising
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
84
Online-Marketing
84
Werbung
81
Advertising
67
Consumer behaviour
45
Konsumentenverhalten
45
Advertising effects
32
Werbewirkung
32
Social Web
26
Social web
26
advertising
25
Theorie
21
Theory
21
E-commerce
19
Electronic Commerce
19
Online retailing
19
Online-Handel
19
Preismanagement
16
Pricing strategy
16
Search engine
15
Suchmaschine
15
Auction theory
13
Auktionstheorie
13
Internet
13
online advertising
12
Viral marketing
11
Virales Marketing
11
advertising and media
11
Social network
10
Soziales Netzwerk
10
Competitive strategy
9
Wettbewerbsstrategie
9
marketing
9
Game theory
8
Information behaviour
8
Informationsverhalten
8
Spieltheorie
8
Target group
8
Zielgruppe
8
Auction
7
more ...
less ...
Online availability
All
Undetermined
89
Free
5
Type of publication
All
Article
156
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
143
Aufsatz in Zeitschrift
143
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
143
Undetermined
14
Author
All
Balseiro, Santiago R.
5
Ghose, Anindya
5
Tucker, Catherine
5
Chintagunta, Pradeep K.
4
Bapna, Ravi
3
Despotakis, Stylianos
3
Goldfarb, Avi
3
Li, Beibei
3
Timoshenko, Artem
3
Anderson, Simon P.
2
Belo, Rodrigo
2
Besbes, Omar
2
Burtch, Gordon
2
Chandra, Ambarish
2
Dellarocas, Chrysanthos
2
Desai, Preyas S.
2
Dukes, Anthony
2
Dwyer, F. Robert
2
Evans, James R.
2
Fruchter, Gila E.
2
Hosanagar, Kartik
2
Ipeirotis, Panagiotis G.
2
Katona, Zsolt
2
Lambrecht, Anja
2
Lans, Ralf van der
2
Lin, Mingfeng
2
Mirrokni, Vahab
2
Nair, Harikesh
2
Nazerzadeh, Hamid
2
Ofek, Elie
2
Prasad, Ashutosh
2
Ravi, Ramamoorthi
2
Shen, Qiaowei
2
Shin, Jiwoong
2
Shin, Woochoel
2
Simester, Duncan
2
Sun, Monic
2
Sárváry, Miklós
2
Viswanathan, Siva
2
Wilbur, Kenneth C.
2
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
553
Journal of advertising research
474
Journal of advertising : official publication of the American Academy of Advertising
317
International journal of advertising : the quarterly review of marketing communications
294
Journal of retailing and consumer services
293
Journal of marketing communications
288
International journal of advertising : the review of marketing communications
280
SpringerLink / Bücher
242
International journal of internet marketing and advertising : IJIMA
234
Journal of advertising
192
Psychology & marketing
189
Journal of promotion management : JPM
176
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
167
European Journal of Marketing
154
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Journal of Consumer Marketing
146
International journal of hospitality management
136
European journal of marketing : EJM
132
Journal of marketing
130
Journal of promotion management : innovations in planning and applied research
129
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
124
Journal of marketing research : JMR
123
Tourism management : research, policies, practice
119
Springer eBook Collection
118
Young consumers : insight and ideas for responsible marketers
113
International journal of electronic marketing and retailing : IJEMR
103
Marketing letters : a journal of research in marketing
99
Information systems research : ISR
94
Health marketing quarterly
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Marketing Science
93
Marketing intelligence & planning
90
Industrial marketing management : the international journal for industrial and high-tech firms
88
The journal of product & brand management
88
Business horizons
87
Marketing : ZFP ; journal of research and management
87
NBER working paper series
87
European journal of operational research : EJOR
86
more ...
less ...
Source
All
ECONIS (ZBW)
157
Showing
1
-
10
of
157
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A theory of irrelevant
advertising
: an agency-induced
targeting
inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
Saved in:
2
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
3
Do targeted discount offers serve as
advertising
? : evidence from 70 field experiments
Sahni, Navdeep S.
;
Zou, Dan
;
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
Saved in:
4
Multidimensional
targeting
and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
Saved in:
5
Targeted
advertising
in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
6
Path to purchase : a mutually exciting point process model for online
advertising
and conversion
Xu, Lizhen
;
Duan, Jason A.
;
Whinston, Andrew B.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1392-1412
Persistent link: https://www.econbiz.de/10010381868
Saved in:
7
Buy-it-now or take-a-chance : price discrimination through randomized auctions
Celis, L. Elisa
;
Lewis, Gregory
;
Mobius, Markus
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
12
,
pp. 2927-2948
Persistent link: https://www.econbiz.de/10010461781
Saved in:
8
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
9
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
10
Keyword search
advertising
and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
