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Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.; Lauga, Dominique Olié; Ofek, Elie - In: Management science : journal of the Institute for … 67 (2021) 11, pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
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Tie strength, embeddedness, and social influence : a large-scale networked experiment
Aral, Sinan; Walker, Dylan - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1352-1370
Persistent link: https://www.econbiz.de/10010381871
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Simulating macro-level effects from micro-level observations
Smith, Edward Bishop; Rand, William - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5405-5421
Persistent link: https://www.econbiz.de/10011947172
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Creating social contagion through viral product design : a randomized trial of peer influence in networks
Aral, Sinan; Walker, Dylan - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1623-1639
Persistent link: https://www.econbiz.de/10009312526
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Dynamic pricing in social networks : the word-of-mouth effect
Ajorlou, Amir; Jadbabaie, Ali; Kakhbod, Ali - In: Management science : journal of the Institute for … 64 (2018) 2, pp. 971-979
Persistent link: https://www.econbiz.de/10011823162
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Bring a friend! : privately or publicly?
Carroni, Elias; Pin, Paolo; Righi, Simone - In: Management science : journal of the Institute for … 66 (2020) 5, pp. 2269-2290
Persistent link: https://www.econbiz.de/10012234795
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Customer lifetime value measurement
Borle, Sharad; Singh, Siddharth S.; Jain, Dipak - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 100-112
Persistent link: https://www.econbiz.de/10003709941
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Portfolio dynamics for customers of a multiservice provider
Schweidel, David A.; Bradlow, Eric T.; Fader, Peter - In: Management science : journal of the Institute for … 57 (2011) 3, pp. 471-486
Persistent link: https://www.econbiz.de/10008988420
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Modeling purchasing behavior with sudden "Death" : a flexible customer lifetime model
Bemmaor, Albert C.; Glady, Nicolas - In: Management science : journal of the Institute for … 58 (2012) 5, pp. 1012-1021
Persistent link: https://www.econbiz.de/10009553483
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When acquisition spoils retention : direct selling vs. delegation under CRM
Yan, Dong; Yao, Yuliang; Cui, Tony Haitao - In: Management science : journal of the Institute for … 57 (2011) 7, pp. 1288-1299
Persistent link: https://www.econbiz.de/10009267616