//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How finnair socialized custome...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
84
Online-Marketing
84
Social Web
82
Social web
82
Consumer behaviour
68
Konsumentenverhalten
68
Beziehungsmarketing
55
Relationship marketing
55
Online retailing
34
Online-Handel
34
Social network
28
Soziales Netzwerk
28
E-commerce
27
Electronic Commerce
27
Theorie
24
Theory
24
Advertising
23
Werbung
23
Preismanagement
22
Pricing strategy
22
Viral marketing
21
Virales Marketing
21
Advertising effects
19
Werbewirkung
19
Dienstleistung
17
Digital platform
15
Digitale Plattform
15
Search engine
15
Suchmaschine
15
social media
15
Internet
14
Services
14
Auction theory
13
Auktionstheorie
13
Einzelhandel
13
Retail trade
13
Customer integration
12
Kundenintegration
12
online advertising
12
social networks
12
more ...
less ...
Online availability
All
Undetermined
141
Free
5
Type of publication
All
Article
216
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
214
Aufsatz in Zeitschrift
214
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
214
Undetermined
3
Author
All
Ghose, Anindya
6
Balseiro, Santiago R.
5
Lin, Mingfeng
5
Tucker, Catherine
5
Chintagunta, Pradeep K.
4
Viswanathan, Siva
4
Zhu, Feng
4
Bapna, Ravi
3
Bassamboo, Achal
3
Dukes, Anthony
3
Goldfarb, Avi
3
Hippel, Eric von
3
Ofek, Elie
3
Ovchinnikov, Anton
3
Zhang, Heng
3
Allon, Gad
2
Aral, Sinan
2
Bell, David R.
2
Besbes, Omar
2
Bimpikis, Kostas
2
Burtch, Gordon
2
Dellarocas, Chrysanthos
2
Desai, Preyas S.
2
Despotakis, Stylianos
2
Gallino, Santiago
2
Gao, Fei
2
Gu, Yuan
2
Hosanagar, Kartik
2
Ipeirotis, Panagiotis G.
2
Jain, Dipak
2
Krishnan, Ramayya
2
Lambrecht, Anja
2
Lans, Ralf van der
2
Li, Beibei
2
Li, Zhuoxin
2
Mirrokni, Vahab
2
Moreno, Antonio
2
Nair, Harikesh
2
Nazerzadeh, Hamid
2
Sahoo, Nachiketa
2
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,225
Journal of retailing and consumer services
834
SpringerLink / Bücher
631
Industrial marketing management : the international journal for industrial and high-tech firms
534
International journal of hospitality management
416
Technological forecasting & social change : an international journal
319
The journal of services marketing
294
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
289
The service industries journal
287
International journal of internet marketing and advertising : IJIMA
258
The journal of business & industrial marketing
253
Tourism management : research, policies, practice
248
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
221
Journal of strategic marketing
220
Psychology & marketing
219
Journal of marketing
211
Journal of travel and tourism marketing
211
Journal of the Academy of Marketing Science
209
Springer eBook Collection
208
Information systems research : ISR
200
International journal of contemporary hospitality management
196
Journal of marketing management : MM
180
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
180
Cogent business & management
178
Journal of service management
176
Journal of hospitality marketing & management
171
Journal of marketing communications
164
International journal of electronic customer relationship management : IJECRM
163
Journal of service research : JSR
162
European journal of marketing : EJM
161
The journal of product & brand management
161
Business horizons
160
The journal of brand management : an international journal
160
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
159
Asia Pacific journal of marketing and logistics
156
International journal of business information systems : IJBIS
154
Journal of advertising research
152
Journal of management information systems : JMIS
147
International journal of advertising : the review of marketing communications
141
more ...
less ...
Source
All
ECONIS (ZBW)
217
Showing
1
-
10
of
217
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence
;
Ofek, Elie
;
Steenburgh, Thomas J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
Saved in:
2
Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun
;
Bapna, Ravi
;
Chang, Jason Oliver
;
Gupta, Alok
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
Saved in:
3
Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.
;
Fuchs, Christoph
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
Saved in:
4
Cumulative growth in user-generated content production : evidence from Wikipedia
Aaltonen, Aleksi
;
Seiler, Stephan
- In:
Management science : journal of the Institute for …
62
(
2016
)
7
,
pp. 2054-2069
Persistent link: https://www.econbiz.de/10011518743
Saved in:
5
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Saved in:
6
Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin
;
Hosanagar, Kartik
;
Tan, Yong
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
Saved in:
7
The effects of asymmetric social ties, structural embeddedness, and tie strength on online content contribution behavior
Rishika, Rishika
;
Ramaprasad, Jui
- In:
Management science : journal of the Institute for …
65
(
2019
)
7
,
pp. 3398-3422
Persistent link: https://www.econbiz.de/10012039999
Saved in:
8
Modeling consumer footprints on search engines : an interplay with social media
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Management science : journal of the Institute for …
65
(
2019
)
3
,
pp. 1363-1385
Persistent link: https://www.econbiz.de/10012013817
Saved in:
9
Winners, losers, and Facebook : the role of social logins in the online advertising ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
Saved in:
10
Attention allocation in information-rich environments : the case of new aggregators
Dellarocas, Chrysanthos
;
Sutanto, Juliana
;
Calin, Mihai
; …
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2543-2562
Persistent link: https://www.econbiz.de/10011577143
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->