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Tie strength, embeddedness, and social influence : a large-scale networked experiment
Aral, Sinan; Walker, Dylan - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1352-1370
Persistent link: https://www.econbiz.de/10010381871
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Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.; Lauga, Dominique Olié; Ofek, Elie - In: Management science : journal of the Institute for … 67 (2021) 11, pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
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Dynamic pricing in social networks : the word-of-mouth effect
Ajorlou, Amir; Jadbabaie, Ali; Kakhbod, Ali - In: Management science : journal of the Institute for … 64 (2018) 2, pp. 971-979
Persistent link: https://www.econbiz.de/10011823162
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The emergence of opinion leaders in a networked online community : a dyadic model with time dynamics and a heuristic for fast estimation
Lu, Yingda; Jerath, Kinshuk; Singh, Param Vir - In: Management science : journal of the Institute for … 59 (2013) 8, pp. 1783-1799
Persistent link: https://www.econbiz.de/10009788985
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The value of price discrimination in large social networks
Huang, Jiali; Mani, Ankur; Wang, Zizhuo - In: Management science : journal of the Institute for … 68 (2022) 6, pp. 4454-4477
Persistent link: https://www.econbiz.de/10013369077
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Bring a friend! : privately or publicly?
Carroni, Elias; Pin, Paolo; Righi, Simone - In: Management science : journal of the Institute for … 66 (2020) 5, pp. 2269-2290
Persistent link: https://www.econbiz.de/10012234795
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Competing for attention in social communication markets
Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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A framework for analyzing influencer marketing in social networks : selection and scheduling of influencers
Mallipeddi, Rakesh R.; Kumar, Subodha; Sriskandarajah, … - In: Management science : journal of the Institute for … 68 (2022) 1, pp. 75-104
Persistent link: https://www.econbiz.de/10012821046
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Social ties and user-generated content : evidence from an online social network
Shriver, Scott K.; Nair, Harikesh; Hofstetter, Reto - In: Management science : journal of the Institute for … 59 (2013) 6, pp. 1425-1443
Persistent link: https://www.econbiz.de/10009777020
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The use and value of social information in selective selling of exclusive products
Momot, Ruslan; Belavina, Elena; Girotra, Karan - In: Management science : journal of the Institute for … 66 (2020) 6, pp. 2610-2627
Persistent link: https://www.econbiz.de/10012254430