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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Advertising effects
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Belo, Rodrigo
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
315
Journal of advertising : official publication of the American Academy of Advertising
262
Journal of business research : JBR
243
International journal of advertising : the quarterly review of marketing communications
226
International journal of advertising : the review of marketing communications
204
Journal of marketing communications
202
Psychology & marketing
165
Journal of promotion management : JPM
124
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
SpringerLink / Bücher
93
Journal of retailing and consumer services
90
Journal of promotion management : innovations in planning and applied research
84
Journal of economic psychology : research in economic psychology and behavioral economics
80
Journal of marketing research : JMR
76
European journal of marketing : EJM
73
International journal of internet marketing and advertising : IJIMA
73
Journal of consumer research : JCR ; an interdisciplinary bimonthly
68
Marketing letters : a journal of research in marketing
65
Journal of current issues and research in advertising : JCIRA
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Marketing : ZFP ; journal of research and management
57
Health marketing quarterly
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Young consumers : insight and ideas for responsible marketers
43
Journal of marketing
42
International journal of hospitality management
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Marketing intelligence & planning
40
The journal of brand management : an international journal
40
The journal of product & brand management
40
Springer eBook Collection
39
Asia Pacific journal of marketing and logistics
38
Journal of current issues and research in advertising
38
Tourism management : research, policies, practice
38
Journal of the Academy of Marketing Science
36
NBER working paper series
36
Journal of global marketing
35
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1
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
2
Sponsored content advertising in a two-sided market
Chatterjee, Prabirendra
;
Zhou, Bo
- In:
Management science : journal of the Institute for …
67
(
2021
)
12
,
pp. 7560-7574
Persistent link: https://www.econbiz.de/10012815387
Saved in:
3
The impact of time shifting on TV consumption and ad viewership
Belo, Rodrigo
;
Ferreira, Pedro
;
Matos, Miguel Godinho de
; …
- In:
Management science : journal of the Institute for …
65
(
2019
)
7
,
pp. 3216-3234
Persistent link: https://www.econbiz.de/10012039985
Saved in:
4
Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections
Gordon, Brett R.
;
Lovett, Mitchell J.
;
Luo, Bowen
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 220-243
Persistent link: https://www.econbiz.de/10014288578
Saved in:
5
Building brand awareness in dynamic oligopoly markets
Naik, Prasad A.
;
Prasad, Ashutosh
;
Sethi, Suresh P.
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 129-138
Persistent link: https://www.econbiz.de/10003709946
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6
Cyclical bid adjustments in search-engine advertising
Zhang, Xiaoquan
;
Feng, Juan
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1703-1719
Persistent link: https://www.econbiz.de/10009312511
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7
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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8
The advertising mix for a search good
Anderson, Simon P.
;
Renault, Régis
- In:
Management science : journal of the Institute for …
59
(
2013
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10009711798
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9
Path to purchase : a mutually exciting point process model for online advertising and conversion
Xu, Lizhen
;
Duan, Jason A.
;
Whinston, Andrew B.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1392-1412
Persistent link: https://www.econbiz.de/10010381868
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10
Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
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