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Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
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Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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Winners, losers, and Facebook : the role of social logins in the online advertising ecosystem
Krämer, Jan; Schnurr, Daniel; Wohlfarth, Michael - In: Management science : journal of the Institute for … 65 (2019) 4, pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
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Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.; Lauga, Dominique Olié; Ofek, Elie - In: Management science : journal of the Institute for … 67 (2021) 11, pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
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Competing for attention in social communication markets
Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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Path to purchase : a mutually exciting point process model for online advertising and conversion
Xu, Lizhen; Duan, Jason A.; Whinston, Andrew B. - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1392-1412
Persistent link: https://www.econbiz.de/10010381868
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Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred; Desai, Preyas S.; Shin, Woochoel - In: Management science : journal of the Institute for … 61 (2015) 3, pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
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Buy-it-now or take-a-chance : price discrimination through randomized auctions
Celis, L. Elisa; Lewis, Gregory; Mobius, Markus; … - In: Management science : journal of the Institute for … 60 (2014) 12, pp. 2927-2948
Persistent link: https://www.econbiz.de/10010461781
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How do restrictions on advertising affect consumer search?
Chiou, Lesley; Tucker, Catherine - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 866-882
Persistent link: https://www.econbiz.de/10012877293