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Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco; Goldmanis, Maris; Penta, Antonio - In: Management science : journal of the Institute for … 66 (2020) 10, pp. 4433-4454
Persistent link: https://www.econbiz.de/10012305249
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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Fee or free : when should firms charge for online content?
Lambrecht, Anja; Misra, Kanishka - In: Management science : journal of the Institute for … 63 (2017) 4, pp. 1150-1165
Persistent link: https://www.econbiz.de/10011672873
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Effectiveness of reputation in contracting for customized production : evidence from online labor markets
Lin, Mingfeng; Liu, Yong; Viswanathan, Siva - In: Management science : journal of the Institute for … 64 (2018) 1, pp. 345-359
Persistent link: https://www.econbiz.de/10011819579
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Examining the impact of ranking on consumer behavior and search engine revenue
Ghose, Anindya; Ipeirotis, Panagiotis G.; Li, Beibei - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1632-1654
Persistent link: https://www.econbiz.de/10010399512
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Modeling consumer footprints on search engines : an interplay with social media
Ghose, Anindya; Ipeirotis, Panagiotis G.; Li, Beibei - In: Management science : journal of the Institute for … 65 (2019) 3, pp. 1363-1385
Persistent link: https://www.econbiz.de/10012013817
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An empirical analysis of search engine advertising : sponsored search in electronic markets
Ghose, Anindya; Yang, Sha - In: Management science : journal of the Institute for … 55 (2009) 10, pp. 1605-1622
Persistent link: https://www.econbiz.de/10003908961
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Double marginalization in performance-based advertising : implications and solutions
Dellarocas, Chrysanthos - In: Management science : journal of the Institute for … 58 (2012) 6, pp. 1178-1195
Persistent link: https://www.econbiz.de/10009563499
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Sponsored search marketing : dynamic pricing and advertising for an online retailer
Ye, Shengqi; Aydin, Goker; Hu, Shanshan - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1255-1274
Persistent link: https://www.econbiz.de/10011293393
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Consumer online search with partially revealed information
Gu, Chris; Wang, Yike - In: Management science : journal of the Institute for … 68 (2022) 6, pp. 4215-4235
Persistent link: https://www.econbiz.de/10013369043