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Fewer clicks, more purchases
Unal, Murat; Park, Young-Hoon - In: Management science : journal of the Institute for … 69 (2023) 12, pp. 7317-7334
Persistent link: https://www.econbiz.de/10014444131
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Lower price or higher reward? : measuring the effect of consumers’ preferences on reward programs
Rossi, Federico - In: Management science : journal of the Institute for … 64 (2018) 9, pp. 4451-4470
Persistent link: https://www.econbiz.de/10011921534
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Strategic consumers, revenue management, and the design of loyalty programs
Chun, So Yeon; Ovchinnikov, Anton - In: Management science : journal of the Institute for … 65 (2019) 9, pp. 3969-3987
Persistent link: https://www.econbiz.de/10012118531
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Do store brands aid store loyalty?
Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
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How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca; Krishnamurthi, Lakshman - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
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Omnichannel retail operations with buy-online-and-pick-up-in-store
Gao, Fei; Su, Xuanming - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2478-2492
Persistent link: https://www.econbiz.de/10011741393
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The effect of multichannel and omnichannel retailing on physical stores
Gao, Fei; Agrawal, Vishal V.; Cui, Shiliang - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 809-826
Persistent link: https://www.econbiz.de/10012876998
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Customer supercharging in experience-centric channels
Bell, David R.; Gallino, Santiago; Moreno, Antonio - In: Management science : journal of the Institute for … 66 (2020) 9, pp. 4096-4107
Persistent link: https://www.econbiz.de/10012297783
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Customer loyalty programs : are they profitable?
Singh, Siddharth S.; Jain, Dipak; Krishnan, Trichy V. - In: Management science : journal of the Institute for … 54 (2008) 6, pp. 1205-1211
Persistent link: https://www.econbiz.de/10003737498
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Offline showrooms in omnichannel retail : demand and operational benefits
Bell, David R.; Gallino, Santiago; Moreno, Antonio - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1629-1651
Persistent link: https://www.econbiz.de/10011855647