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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,250
Journal of retailing and consumer services
1,995
International journal of hospitality management
795
International journal of consumer studies
777
Psychology & marketing
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NBER working paper series
565
SpringerLink / Bücher
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474
Technological forecasting & social change : an international journal
456
NBER Working Paper
414
Asia Pacific journal of marketing and logistics
412
The journal of product & brand management
407
Tourism management : research, policies, practice
405
European Journal of Marketing
393
The journal of brand management : an international journal
384
Journal of travel and tourism marketing
375
Journal of Consumer Marketing
374
Journal of marketing research : JMR
373
European journal of marketing : EJM
371
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
363
Journal of marketing management : MM
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Journal of marketing communications
344
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
338
Cogent business & management
335
Journal of marketing
333
Journal of international consumer marketing
331
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
315
Journal of retailing
312
Marketing letters : a journal of research in marketing
303
Journal of fashion marketing and management
302
Journal of the Academy of Marketing Science
301
International journal of contemporary hospitality management
300
Journal of consumer behaviour : an international research review
299
The international review of retail, distribution and consumer research
297
Marketing intelligence & planning
296
International journal of retail & distribution management
294
The journal of consumer marketing
294
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ECONIS (ZBW)
404
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404
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1
Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence
;
Ofek, Elie
;
Steenburgh, Thomas J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
Saved in:
2
Dynamic pricing in social networks : the word-of-mouth effect
Ajorlou, Amir
;
Jadbabaie, Ali
;
Kakhbod, Ali
- In:
Management science : journal of the Institute for …
64
(
2018
)
2
,
pp. 971-979
Persistent link: https://www.econbiz.de/10011823162
Saved in:
3
Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin
;
Hosanagar, Kartik
;
Tan, Yong
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
Saved in:
4
Online review solicitations reduce extremity bias in online review distributions and increase their representativeness
Karaman, Hülya
- In:
Management science : journal of the Institute for …
67
(
2021
)
7
,
pp. 4420-4445
Persistent link: https://www.econbiz.de/10012624571
Saved in:
5
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
6
Creating social contagion through firm-mediated message design : evidence from a randomized field experiment
Sun, Tianshu
;
Viswanathan, Siva
;
Zheleva, Elena
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 808-827
Persistent link: https://www.econbiz.de/10012505278
Saved in:
7
How digital word-of-mouth affects consumer decision making : evidence from doctor appointment booking
Shukla, Aishwarya Deep
;
Gao, Guodong
;
Agarwal, Ritu
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1546-1568
Persistent link: https://www.econbiz.de/10012506006
Saved in:
8
Does piracy create online word of mouth? : an empirical analysis in the movie industry
Lu, Shijie
;
Wang, Xin
;
Bendle, Neil T.
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2140-2162
Persistent link: https://www.econbiz.de/10012234779
Saved in:
9
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
10
The structural virality of online
diffusion
Goel, Sharad
;
Anderson, Ashton
;
Hofman, Jake
;
Watts, …
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011432943
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