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Total cost control in project management via satisficing
Goh, Joel; Hall, Nicholas G. - In: Management science : journal of the Institute for … 59 (2013) 6, pp. 1354-1372
Persistent link: https://www.econbiz.de/10009777038
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On the impact of uncertain cost reduction when selling to strategic customers
Shum, Stephen; Tong, Shilu; Xiao, Tingting - In: Management science : journal of the Institute for … 63 (2017) 3, pp. 843-860
Persistent link: https://www.econbiz.de/10011656406
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Information acquisition during online decision making : a model-based exploration using eye-tracking data
Shi, Savannah Wei; Wedel, Michel; Pieters, F. G. M. Rik - In: Management science : journal of the Institute for … 59 (2013) 5, pp. 1009-1026
Persistent link: https://www.econbiz.de/10009751217
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Incentive problems in performance-based online advertising pricing : cost per click vs. cost per action
Hu, Yu Jeffrey; Shin, Jiwoong; Tang, Zhulei - In: Management science : journal of the Institute for … 62 (2016) 7, pp. 2022-2038
Persistent link: https://www.econbiz.de/10011518691
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Maximizing sequence-submodular functions and its application to online advertising
Alaei, Saeed; Makhdoumi, Ali; Malekian, Azarakhsh - In: Management science : journal of the Institute for … 67 (2021) 10, pp. 6030-6054
Persistent link: https://www.econbiz.de/10012665715
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Attention allocation in information-rich environments : the case of new aggregators
Dellarocas, Chrysanthos; Sutanto, Juliana; Calin, Mihai; … - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2543-2562
Persistent link: https://www.econbiz.de/10011577143
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The effects of search advertising on competitors : an experiment before a merger
Golden, Joseph; Horton, John Joseph - In: Management science : journal of the Institute for … 67 (2021) 1, pp. 342-362
Persistent link: https://www.econbiz.de/10012435280
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Shapley meets uniform : an axiomatic framework for attribution in online advertising
Singal, Raghav; Besbes, Omar; Desir, Antoine; Goyal, Vineet - In: Management science : journal of the Institute for … 68 (2022) 10, pp. 7457-7479
Persistent link: https://www.econbiz.de/10013546087
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An asymptotically tight learning algorithm for mobile-promotion platforms
Feng, Zhichao; Dawande, Milind; Janakiraman, Ganesh; … - In: Management science : journal of the Institute for … 69 (2023) 3, pp. 1536-1554
Persistent link: https://www.econbiz.de/10014303887
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A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong; Shin, Woochoel - In: Management science : journal of the Institute for … 69 (2023) 8, pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262