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How do restrictions on advertising affect consumer search?
Chiou, Lesley; Tucker, Catherine - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
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Television advertising and online search
Joo, Mingyu; Wilbur, Kenneth C.; Cowgill, Bo; Zhu, Yi - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
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Advertiser prominence effects in search advertising
Jeziorski, Przemysław; Moorthy, Sridhar - In: Management science : journal of the Institute for … 64 (2018) 3, pp. 1365-1383
Persistent link: https://www.econbiz.de/10011847252
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Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred; Desai, Preyas S.; Shin, Woochoel - In: Management science : journal of the Institute for … 61 (2015) 3, pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
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Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.; Désir, Antoine - In: Management science : journal of the Institute for … 69 (2023) 8, pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
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Consumer online search with partially revealed information
Gu, Chris; Wang, Yike - In: Management science : journal of the Institute for … 68 (2022) 6, pp. 4215-4235
Persistent link: https://www.econbiz.de/10013369043
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Content-based model of web search behavior : an application to TV show search
Liu, Jia; Toubia, Olivier; Hill, Shawndra - In: Management science : journal of the Institute for … 67 (2021) 10, pp. 6378-6398
Persistent link: https://www.econbiz.de/10012666157
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Cyclical bid adjustments in search-engine advertising
Zhang, Xiaoquan; Feng, Juan - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1703-1719
Persistent link: https://www.econbiz.de/10009312511
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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Winners, losers, and Facebook : the role of social logins in the online advertising ecosystem
Krämer, Jan; Schnurr, Daniel; Wohlfarth, Michael - In: Management science : journal of the Institute for … 65 (2019) 4, pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658