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Should intangible investments be reported separately or commingled with operating expenses? : new evidence
Enache, Luminita; Srivastava, Anup - In: Management science : journal of the Institute for … 64 (2018) 7, pp. 3446-3468
Persistent link: https://www.econbiz.de/10011899829
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Customer lifetime value measurement
Borle, Sharad; Singh, Siddharth S.; Jain, Dipak - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 100-112
Persistent link: https://www.econbiz.de/10003709941
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Portfolio dynamics for customers of a multiservice provider
Schweidel, David A.; Bradlow, Eric T.; Fader, Peter - In: Management science : journal of the Institute for … 57 (2011) 3, pp. 471-486
Persistent link: https://www.econbiz.de/10008988420
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When acquisition spoils retention : direct selling vs. delegation under CRM
Yan, Dong; Yao, Yuliang; Cui, Tony Haitao - In: Management science : journal of the Institute for … 57 (2011) 7, pp. 1288-1299
Persistent link: https://www.econbiz.de/10009267616
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The strategic value of high-cost customers
Subramanian, Upender; Raju, Jagmohan Singh; Zhang, Z. John - In: Management science : journal of the Institute for … 60 (2014) 2, pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
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Balancing acquisition and retention spending for firms with limited capacity
Ovchinnikov, Anton; Boulu-Reshef, Béatrice; Pfeifer, … - In: Management science : journal of the Institute for … 60 (2014) 8, pp. 2002-2019
Persistent link: https://www.econbiz.de/10010403587
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Customer loyalty programs : are they profitable?
Singh, Siddharth S.; Jain, Dipak; Krishnan, Trichy V. - In: Management science : journal of the Institute for … 54 (2008) 6, pp. 1205-1211
Persistent link: https://www.econbiz.de/10003737498
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Modeling purchasing behavior with sudden "Death" : a flexible customer lifetime model
Bemmaor, Albert C.; Glady, Nicolas - In: Management science : journal of the Institute for … 58 (2012) 5, pp. 1012-1021
Persistent link: https://www.econbiz.de/10009553483
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Comment on modeling purchasing behavior with sudden "death" : a flexible customer lifetime model”
Adler, Jost - In: Management science : journal of the Institute for … 69 (2023) 3, pp. 1929-1930
Persistent link: https://www.econbiz.de/10014305186
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Extracting business value from IT : a sensemaking perspective of post-adoptive use
Hsieh, J. J. Po-An; Rai, Arun; Xu, Sean Xin - In: Management science : journal of the Institute for … 57 (2011) 11, pp. 2018-2039
Persistent link: https://www.econbiz.de/10009406286