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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Consumer behaviour
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,371
Journal of retailing and consumer services
2,063
International journal of hospitality management
858
International journal of consumer studies
780
NBER working paper series
728
SpringerLink / Bücher
722
Psychology & marketing
697
Working paper / National Bureau of Economic Research, Inc.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER Working Paper
559
Industrial marketing management : the international journal for industrial and high-tech firms
516
Asia Pacific journal of marketing and logistics
437
The journal of product & brand management
409
European journal of marketing : EJM
400
The journal of services marketing
385
The journal of brand management : an international journal
384
Technological forecasting & social change : an international journal
379
Journal of travel and tourism marketing
377
Journal of marketing management : MM
376
Journal of marketing research : JMR
376
Tourism management : research, policies, practice
367
Journal of marketing
361
Journal of the Academy of Marketing Science
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
The service industries journal
344
Journal of retailing
342
Cogent business & management
341
Journal of international consumer marketing
329
International journal of contemporary hospitality management
322
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
320
Marketing letters : a journal of research in marketing
319
European journal of operational research : EJOR
318
International journal of retail & distribution management
313
Journal of marketing communications
313
Journal of strategic marketing
309
The international review of retail, distribution and consumer research
308
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
Journal of business ethics : JOBE
300
Journal of fashion marketing and management
300
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ECONIS (ZBW)
406
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1
Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence
;
Ofek, Elie
;
Steenburgh, Thomas J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
Saved in:
2
Portfolio dynamics for customers of a multiservice provider
Schweidel, David A.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 471-486
Persistent link: https://www.econbiz.de/10008988420
Saved in:
3
Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.
;
Fuchs, Christoph
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
Saved in:
4
Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.
;
Spann, Martin
;
Zeithammer, Robert
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1217-1236
Persistent link: https://www.econbiz.de/10011293398
Saved in:
5
Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun
;
Bapna, Ravi
;
Chang, Jason Oliver
;
Gupta, Alok
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
Saved in:
6
Who benefits when prescription drug manufacturers offer copay coupons?
King, Gregory J.
;
Chao, Xiuli
;
Duenyas, Izak
- In:
Management science : journal of the Institute for …
65
(
2019
)
8
,
pp. 3758-3775
Persistent link: https://www.econbiz.de/10012062807
Saved in:
7
When waiting to see a doctor is less irritating : understanding patient preferences and choice behavior in appointment scheduling
Liu, Nan
;
Finkelstein, Stacey R.
;
Kruk, Margaret E.
; …
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 1975-1996
Persistent link: https://www.econbiz.de/10011873915
Saved in:
8
The interplay between online reviews and physician demand : an empirical investigation
Xu, Yuqian
;
Armony, Mor
;
Ghose, Anindya
- In:
Management science : journal of the Institute for …
67
(
2021
)
12
,
pp. 7344-7361
Persistent link: https://www.econbiz.de/10012815283
Saved in:
9
Do store brands aid store loyalty?
Seenivasan, Satheesh
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
62
(
2016
)
3
,
pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
Saved in:
10
Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Singh, Jasjit
;
Teng, Nina
;
Netessine, Serguei
- In:
Management science : journal of the Institute for …
65
(
2019
)
2
,
pp. 913-932
Persistent link: https://www.econbiz.de/10012000779
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