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Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence; Ofek, Elie; Steenburgh, Thomas J. - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
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The interplay between online reviews and physician demand : an empirical investigation
Xu, Yuqian; Armony, Mor; Ghose, Anindya - In: Management science : journal of the Institute for … 67 (2021) 12, pp. 7344-7361
Persistent link: https://www.econbiz.de/10012815283
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Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
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Modeling consumer footprints on search engines : an interplay with social media
Ghose, Anindya; Ipeirotis, Panagiotis G.; Li, Beibei - In: Management science : journal of the Institute for … 65 (2019) 3, pp. 1363-1385
Persistent link: https://www.econbiz.de/10012013817
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The impact of social vs. nonsocial referring channels on online news consumption
Bar-Gill, Sagit; Inbar, Yael; Reichman, Shachar - In: Management science : journal of the Institute for … 67 (2021) 4, pp. 2420-2447
Persistent link: https://www.econbiz.de/10012522796
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The implied truth effect : attaching warnings to a subset of fake news headlines increases perceived accuracy of headlines without warnings
Pennycook, Gordon; Bear, Adam; Collins, Evan T.; Rand, … - In: Management science : journal of the Institute for … 66 (2020) 11, pp. 4944-4957
Persistent link: https://www.econbiz.de/10012390751
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Does social interaction spread fear among institutional investors? : evidence from coronavirus disease 2019
Au, Shiu-Yik; Dong, Ming; Zhou, Xinyao - In: Management science : journal of the Institute for … 70 (2024) 4, pp. 2406-2426
Persistent link: https://www.econbiz.de/10014520082
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Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin; Hosanagar, Kartik; Tan, Yong - In: Management science : journal of the Institute for … 61 (2015) 9, pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
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Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803