//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Influence of Repetitive He...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
333
Konsumentenverhalten
333
Werbung
81
Theorie
80
Theory
80
Preismanagement
73
Pricing strategy
73
Advertising
67
Internet marketing
52
Online-Marketing
52
Experiment
44
Online retailing
44
Online-Handel
44
Advertising effects
32
Game theory
32
Spieltheorie
32
Werbewirkung
32
Einzelhandel
31
Retail trade
31
E-commerce
27
Electronic Commerce
27
Social Web
27
Social web
27
Beziehungsmarketing
26
Relationship marketing
26
advertising
25
Preisdifferenzierung
22
Price discrimination
22
Decision
21
Entscheidung
21
Revenue management
21
Revenue-Management
21
Behavioral economics
20
Information behaviour
20
Informationsverhalten
20
Learning process
20
Lernprozess
20
Verhaltensökonomik
20
Präferenztheorie
18
Theory of preferences
18
more ...
less ...
Online availability
All
Undetermined
255
Free
15
Type of publication
All
Article
414
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
400
Aufsatz in Zeitschrift
400
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
400
Undetermined
15
Author
All
Ghose, Anindya
6
Amaldoss, Wilfred
5
Chintagunta, Pradeep K.
5
Girotra, Karan
5
Guo, Liang
5
Hosanagar, Kartik
5
Netessine, Serguei
5
Su, Xuanming
5
Vulcano, Gustavo
5
Dukes, Anthony
4
Lee, Dokyun
4
Ofek, Elie
4
Simchi-Levi, David
4
Smith, Michael D.
4
Villas-Boas, J. Miguel
4
Adjerid, Idris
3
Allon, Gad
3
Bassamboo, Achal
3
Belavina, Elena
3
Chan, Tat
3
Choe, Chongwoo
3
Cui, Shiliang
3
Gao, Fei
3
Goldfarb, Avi
3
Li, Beibei
3
Loewenstein, George F.
3
Milkman, Katherine L.
3
Nazerzadeh, Hamid
3
Png, Ivan
3
Sahin, Ozge
3
Shen, Qiaowei
3
Shin, Woochoel
3
Sudhir, K.
3
Swinney, Robert
3
Tucker, Catherine
3
Van Ryzin, Garrett
3
Wilbur, Kenneth C.
3
Xie, Ying
3
Zhang, Fuqiang
3
Acland, Dan
2
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,102
Journal of retailing and consumer services
1,964
NBER working paper series
1,135
Working paper / National Bureau of Economic Research, Inc.
962
NBER Working Paper
914
Discussion paper series / IZA
900
International journal of hospitality management
810
International journal of consumer studies
788
Psychology & marketing
756
IZA Discussion Papers
636
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
IZA Discussion Paper
520
European Journal of Marketing
502
Journal of advertising research
494
Journal of Consumer Marketing
472
Mathematica Policy Research Reports
453
Journal of health economics
451
European journal of marketing : EJM
421
SpringerLink / Bücher
421
Journal of marketing research : JMR
406
World Bank Publications
406
Asia Pacific journal of marketing and logistics
401
The journal of product & brand management
398
Journal of marketing communications
392
The journal of brand management : an international journal
362
Journal of marketing
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
356
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
355
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
348
CESifo working papers
344
Journal of marketing management : MM
339
Tourism management : research, policies, practice
339
Journal of international consumer marketing
336
Journal of travel and tourism marketing
333
Journal of advertising : official publication of the American Academy of Advertising
332
Journal of retailing
328
International journal of advertising : the quarterly review of marketing communications
323
Marketing letters : a journal of research in marketing
321
Health economics
315
more ...
less ...
Source
All
ECONIS (ZBW)
415
Showing
1
-
10
of
415
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The dynamic impact of product-harm crises on brand preference and
advertising
effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
2
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
3
How do restrictions on
advertising
affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
4
Winners, losers, and Facebook : the role of social logins in the online
advertising
ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
Saved in:
5
Advertising
content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
6
Advertiser prominence effects in search
advertising
Jeziorski, Przemysław
;
Moorthy, Sridhar
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1365-1383
Persistent link: https://www.econbiz.de/10011847252
Saved in:
7
Mobile targeting using customer trajectory patterns
Ghose, Anindya
;
Li, Beibei
;
Liu, Siyuan
- In:
Management science : journal of the Institute for …
65
(
2019
)
11
,
pp. 5027-5049
Persistent link: https://www.econbiz.de/10012125865
Saved in:
8
How targeting affects customer search : a field experiment
Fong, Nathan M.
- In:
Management science : journal of the Institute for …
63
(
2017
)
7
,
pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
Saved in:
9
Measuring multichannel
advertising
response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
10
Television
advertising
and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->