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Behavior-based advertising
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.; Prasad, Ashutosh; Van Den Bulte, … - In: Management science : journal of the Institute for … 68 (2022) 6, pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
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Measuring multichannel advertising response
Zantedeschi, Daniel; Feit, Elea McDonnell; Bradlow, Eric T. - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
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Ad networks and consumer tracking
D'Annunzio, Anna; Russo, Antonio - In: Management science : journal of the Institute for … 66 (2020) 11, pp. 5040-5058
Persistent link: https://www.econbiz.de/10012390759
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish; Kaiser, Ulrich - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
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Internet governance through site shutdowns : the impact of shutting down two major commercial sex advertising sites
Zeng, Helen Shuxuan; Danaher, Brett; Smith, Michael D. - In: Management science : journal of the Institute for … 68 (2022) 11, pp. 8234-8248
Persistent link: https://www.econbiz.de/10014280119
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Search engine advertising : channel substitution when pricing ads to context
Goldfarb, Avi; Tucker, Catherine - In: Management science : journal of the Institute for … 57 (2011) 3, pp. 458-470
Persistent link: https://www.econbiz.de/10008988421
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Shouting to be heard in advertising
Anderson, Simon P.; Palma, André de - In: Management science : journal of the Institute for … 59 (2013) 7, pp. 1545-1556
Persistent link: https://www.econbiz.de/10009783643
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Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 227-245
Persistent link: https://www.econbiz.de/10010345151