//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Trademarks as Search Engine Ke...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
84
Online-Marketing
84
Consumer behaviour
34
Konsumentenverhalten
34
Social Web
24
Social web
24
Advertising
22
Werbung
22
Online retailing
20
Online-Handel
20
Advertising effects
19
Werbewirkung
19
E-commerce
17
Electronic Commerce
17
Search engine
17
Suchmaschine
17
Preismanagement
13
Pricing strategy
13
Auction theory
12
Auktionstheorie
12
Internet
12
online advertising
12
Viral marketing
11
Virales Marketing
11
Theorie
9
Theory
9
Information behaviour
8
Informationsverhalten
8
Auction
7
Auktion
7
Digital platform
6
Digitale Plattform
6
Search theory
6
Social network
6
Soziales Netzwerk
6
Suchtheorie
6
marketing
6
Information costs
5
Informationskosten
5
Learning process
5
more ...
less ...
Online availability
All
Undetermined
54
Free
3
Type of publication
All
Article
88
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
89
Aufsatz in Zeitschrift
89
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
89
Author
All
Balseiro, Santiago R.
5
Tucker, Catherine
5
Ghose, Anindya
4
Bapna, Ravi
3
Chintagunta, Pradeep K.
3
Goldfarb, Avi
3
Besbes, Omar
2
Burtch, Gordon
2
Dellarocas, Chrysanthos
2
Desai, Preyas S.
2
Despotakis, Stylianos
2
Dukes, Anthony
2
Gao, Guodong
2
Hosanagar, Kartik
2
Ipeirotis, Panagiotis G.
2
Lambrecht, Anja
2
Li, Beibei
2
Lin, Mingfeng
2
Mirrokni, Vahab
2
Nair, Harikesh
2
Nazerzadeh, Hamid
2
Ofek, Elie
2
Shin, Jiwoong
2
Shin, Woochoel
2
Sun, Monic
2
Viswanathan, Siva
2
Xu, Lizhen
2
Zhang, Heng
2
Adena, Maja
1
Agarwal, Ritu
1
Alaei, Saeed
1
Amaldoss, Wilfred
1
Asadpour, Arash
1
Atahan, Pelin
1
Athey, Susan
1
Aydin, Goker
1
Babar, Yash
1
Balseiro, Santiago
1
Banerjee, Siddhartha
1
Bar-Gill, Sagit
1
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
MPRA Paper
383
Journal of business research : JBR
324
NBER Working Papers
250
CEPR Discussion Papers
216
International journal of internet marketing and advertising : IJIMA
202
Journal of retailing and consumer services
183
IZA Discussion Papers
170
CESifo Working Paper
142
CESifo working papers
140
ZEW Discussion Papers
137
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
134
SpringerLink / Bücher
131
Economics Papers from University Paris Dauphine
124
International journal of advertising : the review of marketing communications
117
Journal of advertising research
115
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
111
CESifo Working Paper Series
100
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Discussion paper series / IZA
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Springer eBook Collection
93
Information systems research : ISR
87
Tourism management : research, policies, practice
87
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
85
IZA Discussion Paper
84
Technological forecasting & social change : an international journal
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Working Paper
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Working paper
69
Electronic commerce research
66
International journal of advertising : the quarterly review of marketing communications
66
Cogent business & management
65
Discussion paper
64
NBER working paper series
64
Business horizons
63
more ...
less ...
Source
All
ECONIS (ZBW)
89
Showing
1
-
10
of
89
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An empirical analysis of search engine advertising : sponsored search in electronic markets
Ghose, Anindya
;
Yang, Sha
- In:
Management science : journal of the Institute for …
55
(
2009
)
10
,
pp. 1605-1622
Persistent link: https://www.econbiz.de/10003908961
Saved in:
2
Search engine advertising : channel substitution when pricing ads to context
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 458-470
Persistent link: https://www.econbiz.de/10008988421
Saved in:
3
Cyclical bid adjustments in search-engine advertising
Zhang, Xiaoquan
;
Feng, Juan
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1703-1719
Persistent link: https://www.econbiz.de/10009312511
Saved in:
4
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
5
Examining the impact of ranking on consumer behavior and search engine revenue
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1632-1654
Persistent link: https://www.econbiz.de/10010399512
Saved in:
6
Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
Saved in:
7
Double marginalization in performance-based advertising : implications and solutions
Dellarocas, Chrysanthos
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1178-1195
Persistent link: https://www.econbiz.de/10009563499
Saved in:
8
Sponsored search marketing : dynamic pricing and advertising for an online retailer
Ye, Shengqi
;
Aydin, Goker
;
Hu, Shanshan
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1255-1274
Persistent link: https://www.econbiz.de/10011293393
Saved in:
9
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
10
Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
10
,
pp. 4433-4454
Persistent link: https://www.econbiz.de/10012305249
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->