//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Social media communication and...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
84
Online-Marketing
84
Social Web
82
Social web
82
Consumer behaviour
43
Konsumentenverhalten
43
Kommunikation
38
Communication
35
Advertising
25
Online retailing
25
Online-Handel
25
Social network
25
Soziales Netzwerk
25
Werbung
25
E-commerce
24
Electronic Commerce
24
Theorie
24
Theory
24
Experiment
22
Advertising effects
21
Werbewirkung
21
Viral marketing
20
Virales Marketing
20
Firm value
17
Preismanagement
17
Pricing strategy
17
Unternehmenswert
17
Auction theory
15
Auktionstheorie
15
Digital platform
15
Digitale Plattform
15
Search engine
15
Suchmaschine
15
social media
15
Game theory
14
Internet
14
Spieltheorie
14
online advertising
12
social networks
12
Information behaviour
11
more ...
less ...
Online availability
All
Undetermined
139
Free
4
Type of publication
All
Article
205
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
203
Aufsatz in Zeitschrift
203
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
203
Undetermined
3
Author
All
Ghose, Anindya
6
Balseiro, Santiago R.
5
Tucker, Catherine
5
Besbes, Omar
4
Lin, Mingfeng
4
Viswanathan, Siva
4
Bapna, Ravi
3
Burtch, Gordon
3
Chintagunta, Pradeep K.
3
Goldfarb, Avi
3
Ofek, Elie
3
Zhang, Heng
3
Zhu, Feng
3
Dellarocas, Chrysanthos
2
Desai, Preyas S.
2
Despotakis, Stylianos
2
Dukes, Anthony
2
Englmaier, Florian
2
Gu, Yuan
2
Gupta, Alok
2
Hong, Yili
2
Hosanagar, Kartik
2
Ipeirotis, Panagiotis G.
2
Krishnan, Ramayya
2
Lambrecht, Anja
2
Lans, Ralf van der
2
Li, Beibei
2
Li, Zhuoxin
2
Mirrokni, Vahab
2
Nair, Harikesh
2
Nazerzadeh, Hamid
2
Qi, Anyan
2
Sahoo, Nachiketa
2
Shin, Jiwoong
2
Shin, Woochoel
2
Singh, Param Vir
2
Song, Yicheng
2
Subramanian, Upender
2
Sun, Monic
2
Xu, Lizhen
2
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
699
SpringerLink / Bücher
529
Journal of retailing and consumer services
326
NBER working paper series
326
Technological forecasting & social change : an international journal
307
Working paper / National Bureau of Economic Research, Inc.
279
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
251
International journal of internet marketing and advertising : IJIMA
237
NBER Working Paper
237
Springer eBook Collection
223
CESifo working papers
205
Information systems research : ISR
194
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Tourism management : research, policies, practice
164
Discussion paper / Centre for Economic Policy Research
162
Journal of advertising research
162
Journal of marketing communications
161
International journal of hospitality management
158
Working paper
158
Journal of management information systems : JMIS
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
146
International journal of advertising : the review of marketing communications
144
Discussion papers / CEPR
143
Industrial marketing management : the international journal for industrial and high-tech firms
143
Games and economic behavior
139
Discussion paper series / IZA
135
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
135
Journal of economic behavior & organization : JEBO
130
Business horizons
129
Psychology & marketing
127
Corporate communications : an international journal
124
Cogent business & management
121
European research studies
121
Research
121
Electronic commerce research
117
Journal of internet commerce
115
Discussion paper
114
International journal of electronic marketing and retailing : IJEMR
110
Journal of marketing
108
more ...
less ...
Source
All
ECONIS (ZBW)
206
Showing
1
-
10
of
206
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Competing for attention in social
communication
markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Saved in:
2
Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin
;
Hosanagar, Kartik
;
Tan, Yong
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
Saved in:
3
The effects of asymmetric social ties, structural embeddedness, and tie strength on online content contribution behavior
Rishika, Rishika
;
Ramaprasad, Jui
- In:
Management science : journal of the Institute for …
65
(
2019
)
7
,
pp. 3398-3422
Persistent link: https://www.econbiz.de/10012039999
Saved in:
4
Modeling consumer footprints on search engines : an interplay with social media
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Management science : journal of the Institute for …
65
(
2019
)
3
,
pp. 1363-1385
Persistent link: https://www.econbiz.de/10012013817
Saved in:
5
Winners, losers, and Facebook : the role of social logins in the online advertising ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
Saved in:
6
Attention allocation in information-rich environments : the case of new aggregators
Dellarocas, Chrysanthos
;
Sutanto, Juliana
;
Calin, Mihai
; …
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2543-2562
Persistent link: https://www.econbiz.de/10011577143
Saved in:
7
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
8
Do your online friends make you pay? : a randomized field experiment on peer influence in online social networks
Bapna, Ravi
;
Umyarov, Akhmed
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1902-1920
Persistent link: https://www.econbiz.de/10011338804
Saved in:
9
Stimulating online reviews by combining financial incentives and social norms
Burtch, Gordon
;
Hong, Yili
;
Bapna, Ravi
;
Griskevicius, …
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2065-2082
Persistent link: https://www.econbiz.de/10011873959
Saved in:
10
Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence
;
Ofek, Elie
;
Steenburgh, Thomas J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->