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Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence; Ofek, Elie; Steenburgh, Thomas J. - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
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Portfolio dynamics for customers of a multiservice provider
Schweidel, David A.; Bradlow, Eric T.; Fader, Peter - In: Management science : journal of the Institute for … 57 (2011) 3, pp. 471-486
Persistent link: https://www.econbiz.de/10008988420
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Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
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Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1217-1236
Persistent link: https://www.econbiz.de/10011293398
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Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun; Bapna, Ravi; Chang, Jason Oliver; Gupta, Alok - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
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Do store brands aid store loyalty?
Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
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Pooled vs. dedicated queues when customers are delay-sensitive
Sunar, Nur; Tu, Yichen; Ziya, Serhan - In: Management science : journal of the Institute for … 67 (2021) 6, pp. 3785-3802
Persistent link: https://www.econbiz.de/10012607136
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The effect of multichannel and omnichannel retailing on physical stores
Gao, Fei; Agrawal, Vishal V.; Cui, Shiliang - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 809-826
Persistent link: https://www.econbiz.de/10012876998
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Personalization from customer data aggregation using list price
Xu, Zibin; Dukes, Anthony - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 960-980
Persistent link: https://www.econbiz.de/10012878197
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Customer supercharging in experience-centric channels
Bell, David R.; Gallino, Santiago; Moreno, Antonio - In: Management science : journal of the Institute for … 66 (2020) 9, pp. 4096-4107
Persistent link: https://www.econbiz.de/10012297783