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Wenn doppelt (nicht) besser hält : kann die Wirkung von positiven Medienberichten über eine Marke durch Werbung verstärkt werden?
Germelmann, Claas Christian; Gröppel-Klein, Andrea - In: Marketing : ZFP ; journal of research and management 29 (2007) 4, pp. 217-232
Persistent link: https://www.econbiz.de/10003585067
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Die Ansprache von Materialismus in der Werbung für Finanzdienstleistungsunternehmen
Spilski, Anja; Gröppel-Klein, Andrea; Hagner, Frauke - In: Marketing : ZFP ; journal of research and management 34 (2012) 2, pp. 92-109
Persistent link: https://www.econbiz.de/10009554429
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Wahrnehmungs- und Kaufverhaltenswirkungen von Nährwertkennzeichen auf Lebensmitteln
Königstorfer, Jörg; Gröppel-Klein, Andrea - In: Marketing : ZFP ; journal of research and management 34 (2012) 3, pp. 213-226
Persistent link: https://www.econbiz.de/10009626276
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Space utilisation and retail store image : how the arrangement of organic foods impacts on the overall image of retail stores
Gröppel-Klein, Andrea; Kamm, Friederike - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 69-81
Persistent link: https://www.econbiz.de/10010385242
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Werbeunterbrechungen im angsterregenden Medienkontext
Gröppel-Klein, Andrea; Spilski, Anja; Leick, Stephanie; … - In: Marketing : ZFP ; journal of research and management 36 (2014) 4, pp. 221-239
Persistent link: https://www.econbiz.de/10010438089
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(Hedonic) shopping will find a way : the COVID-19 pandemic and its impact on consumer behavior
Gröppel-Klein, Andrea; Kirsch, Kenya-Maria; Spilski, Anja - In: Marketing : ZFP ; journal of research and management 43 (2021) 1/2, pp. 95-108
Persistent link: https://www.econbiz.de/10012600971
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Do sustainability labels reinforce health claims - and vice cersa?
Gröppel-Klein, Andrea; Franke, Claudia; Spilski, Anja - In: Marketing : ZFP ; journal of research and management 42 (2020) 2, pp. 3-18
Persistent link: https://www.econbiz.de/10012287530
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Avoiding pitfalls in experimental research in marketing
Spilski, Anja; Gröppel-Klein, Andrea; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 40 (2018) 2, pp. 58-91
Persistent link: https://www.econbiz.de/10011873950
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Design of cues on supply chain encryption through blockchain technology and animal welfare compliance on meat product packaging
Gröppel-Klein, Andrea; Kirsch, Kenya-Maria - In: Marketing : ZFP ; journal of research and management 45 (2023) 3, pp. 38-52
Persistent link: https://www.econbiz.de/10014340547
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Understanding the influence of chatbot human-likeness on user satisfaction in erroneous customer-chatbot interactions
Franke, Claudia; Gröppel-Klein, Andrea; Matla, Natalie - In: Marketing : ZFP ; journal of research and management 46 (2024) 2, pp. 20-31
Persistent link: https://www.econbiz.de/10014632887