A selection of Anbar abstracts on marketing research from the past three years are reviewed. Marketing research is … categorised into three sections: the application of techniques, marketing decision areas and the definition of market segments …

Environmental and social responsibility issues as in all of the work reviewed here reflects the need for marketing …

Presents the AIPD approach to the evaluation of commercial Web sites within or across borders. Looks at firms in the …

marketing problems and can be applied to a wide range of business activities. Much of its development has been in the … advertising field but it can also help in the formulation of production policy, solving packaging problems and marketing …

Purpose – The purpose of this paper is to investigate the possibility of using the new marketing research tool of … prediction markets (PMs), which integrates customers to into the marketing research process. The research questions are: does … where customers are integrated into marketing research and apply a series of online-surveys before and after taking part as …

in marketing research requires re‐evaluation. Practical applications – This article is expected to provide a better …Purpose – This paper aims to conceptualise the value of analysing web content for marketing research based on a … understanding of the value of using web data for content analysis by professional and academic marketing researchers, and more …

From the authors′ research in database marketing (DBM) it seems that a number of factors contributing to successful DBM … be identified in successful database marketing. The study consisted of 25 in‐depth interviews with key users and …