comparison of the relationships between prestige perception, the student experience, WOM, and loyalty is examined within a one … the relationship between PEP and WOM, as well as a partial mediating effect on the relationship between PEP and loyalty … respect to engendering loyalty and positive WOM. Originality/value – This is the first study to link PEP with student attitude …

, switchers, and heavy switchers) of several loyalty antecedents such as satisfaction, trust, service quality, switching costs …, marketing communication, and loyalty itself. Design/methodology/approach This study was carried out based on data collected … loyalty, satisfaction, and trust levels. Switchers differ from heavy switchers in their loyalty levels. Research limitations …

Considers the potential that retail loyalty card schemes offer for a more informed understanding of consumer behaviour …. With the widespread introduction of loyalty card schemes across the UK, Europe and North America, retailers now have the … opportunity to link detailed shopping pattern information to the individual consumer. Data gathered from loyalty card transactions …

strategies. Finally, questions the “satisfaction/loyalty/profit” hypothesis frequently suggested as the underlying model for RM.  …

into customer loyalty. Design/methodology/approach The theoretical framework consists of links between customer …-perceived value, marketing communication quality, channel effectiveness, and customer loyalty. The age of the business relationship is … customer-perceived value on customer loyalty are both direct and indirect, as marketing communications partially mediate this …

awareness, brand associations, perceived quality, and brand loyalty. Furthermore, the conceptual model examines the direct …

mediated by brand loyalty. Research limitations/implications – Although the exclusion of brand associations’ dimensions in the … building. Practical implications – Marketing managers should focus on brand loyalty in order to increase overall brand equity …, and should give special attention to perceived quality, since it is the factor with the strongest impact on brand loyalty …

concludes that brand loyalty is the most influential dimension of brand equity. Weak support is found for the brand awareness …

awareness, brand associations and loyalty for online companies. Brand loyalty and brand value associations directly create brand …'s perceived sense of value resulting from a transaction with an online business develops loyalty. Also, brand‐trust association … and brand awareness indirectly contribute to creating brand equity through their influence on loyalty. Loyalty is by far …