Moreira, Antonio Carrizo; Silva, Pedro Miguel; … - In: Marketing Intelligence & Planning 34 (2016) 6, pp. 843-862
, switchers, and heavy switchers) of several loyalty antecedents such as satisfaction, trust, service quality, switching costs …, marketing communication, and loyalty itself. Design/methodology/approach This study was carried out based on data collected … loyalty, satisfaction, and trust levels. Switchers differ from heavy switchers in their loyalty levels. Research limitations …