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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The service industries journal"
~subject:"Brand image"
~subject:"Online-Marketing"
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Brand image
Online-Marketing
Beziehungsmarketing
282
Relationship marketing
282
Consumer behaviour
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115
Dienstleistungsqualität
95
Service quality
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Marketing intelligence & planning
The service industries journal
Journal of business research : JBR
147
Journal of retailing and consumer services
110
The journal of product & brand management
86
The journal of brand management : an international journal
75
International journal of internet marketing and advertising : IJIMA
45
Industrial marketing management : the international journal for industrial and high-tech firms
44
International journal of hospitality management
42
Asia Pacific journal of marketing and logistics
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Cogent business & management
31
Journal of strategic marketing
30
Journal of travel and tourism marketing
28
International journal of electronic marketing and retailing : IJEMR
27
Psychology & marketing
27
Journal of promotion management : innovations in planning and applied research
25
SpringerLink / Bücher
23
Journal of the Academy of Marketing Science
21
European journal of marketing : EJM
20
International journal of contemporary hospitality management
20
Journal of hospitality marketing & management
20
Journal of internet commerce
20
Journal of marketing communications
20
Tourism management : research, policies, practice
19
Journal of marketing management : MM
18
Business horizons
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Technological forecasting & social change : an international journal
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
International journal of business information systems : IJBIS
14
The journal of business & industrial marketing
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of marketing
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ECONIS (ZBW)
47
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1
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
2
Brand attachment and customer citizenship behaviors
Cheng, Jui-Chang
;
Luo, She-Juang
;
Yen, Chang-Hua
;
Yang, …
- In:
The service industries journal
36
(
2016
)
7/8
,
pp. 263-277
Persistent link: https://www.econbiz.de/10011564113
Saved in:
3
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
4
Luxury brand commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
Saved in:
5
Social media strategy for online service brands
Mills, Adam J.
;
Plangger, Kirk
- In:
The service industries journal
35
(
2015
)
10
,
pp. 521-536
Persistent link: https://www.econbiz.de/10011333308
Saved in:
6
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
7
Investigating the online customer experience : a B2B perspective
McLean, Graeme J.
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
Saved in:
8
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
9
The brand meaning co-creation process on Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
Saved in:
10
Understanding value-creating practices in social media-based brand communities
Sorensen, Anne
;
Drennan, Judy
- In:
The service industries journal
37
(
2017
)
15/16
,
pp. 986-1007
Persistent link: https://www.econbiz.de/10011848008
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