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The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat; Phau, Ian - In: Marketing intelligence & planning 41 (2023) 5, pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
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Investigating the role of religiosity as a deterrent against digital piracy
Casidy, Riza; Lwin, Michael; Phau, Ian - In: Marketing intelligence & planning 35 (2017) 1, pp. 62-80
Persistent link: https://www.econbiz.de/10011657324
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Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac; Phau, Ian - In: Marketing intelligence & planning 33 (2015) 3, pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
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Uniqueness and status consumption in Generation Y consumers : does moderation exist?
Butcher, Luke; Phau, Ian; Shimul, Anwar Sadat - In: Marketing intelligence & planning 35 (2017) 5, pp. 673-687
Persistent link: https://www.econbiz.de/10011774650
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Attitudes towards environmentally friendly products : the influence of ecoliteracy, interpersonal influence and value orientation
Cheah, Isaac; Phau, Ian - In: Marketing intelligence & planning 29 (2011) 5, pp. 452-472
Persistent link: https://www.econbiz.de/10009384829
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Brand leaders and me-too alternatives : how do consumers choose?
Quintal, Vanessa; Phau, Ian - In: Marketing intelligence & planning 31 (2013) 4, pp. 367-387
Persistent link: https://www.econbiz.de/10009764904
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Measuring situational triggers of television channel switching
Dix, Steve; Phau, Ian - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
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CSR motives on situational scepticism towards luxury brands
Teah, Kevin; Sung, Billy; Phau, Ian - In: Marketing intelligence & planning 40 (2022) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10013172878