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~isPartOf:"Marketing intelligence & planning"
~subject:"E-commerce"
~subject:"Markenartikel"
~subject:"Supplier relationship management"
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E-commerce
Markenartikel
Supplier relationship management
Relationship marketing
99
Beziehungsmarketing
97
Consumer behaviour
73
Konsumentenverhalten
73
Social Web
43
Social web
43
Customer satisfaction
36
Internet marketing
36
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Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
277
Journal of business research : JBR
233
Journal of retailing and consumer services
158
The journal of business & industrial marketing
134
The journal of brand management : an international journal
81
The journal of product & brand management
81
SpringerLink / Bücher
76
Technological forecasting & social change : an international journal
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
Journal of strategic marketing
49
International journal of electronic customer relationship management : IJECRM
46
Journal of business-to-business marketing
46
International journal of electronic marketing and retailing : IJEMR
45
Electronic commerce research
43
Journal of internet commerce
41
Journal of the Academy of Marketing Science
40
Asia Pacific journal of marketing and logistics
39
International journal of business information systems : IJBIS
39
International journal of hospitality management
39
Springer eBook Collection
39
Journal of management information systems : JMIS
38
Journal of marketing
38
Psychology & marketing
37
Cogent business & management
36
International journal of internet marketing and advertising : IJIMA
36
International journal of production economics
34
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
34
The service industries journal
34
Information systems research : ISR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Business horizons
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of open innovation : technology, market, and complexity
29
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
29
The journal of services marketing
29
Journal of retailing
28
Gabler Edition Wissenschaft
27
Journal of electronic commerce research : JECR
26
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1
Investigating the online customer experience : a B2B perspective
McLean, Graeme J.
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
Saved in:
2
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
3
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
4
How online shopping experiences shape consumer webrooming behavior
Schiessl, Djonata
;
Korelo, Jose
;
Dias, Helison Bertoli Alves
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10013532103
Saved in:
5
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
6
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
7
The brand meaning co-creation process on Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
Saved in:
8
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
9
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
10
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
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