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~isPartOf:"Marketing intelligence & planning"
~subject:"Marketing management"
~subject:"Polen"
~subject:"United States"
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Marketing management
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Market research
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5
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Kumar, Prashant
2
Simkin, Lyndon
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1
Gardiner, Sarah
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1
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1
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1
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1
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Marketing intelligence & planning
Wirtschaftswissenschaft
16
Journal of the Academy of Marketing Science
15
International journal of market research : JMRS ; the journal of the Market Research Society
14
Journal of business research : JBR
12
Economic developments in countries of Eastern Europe : a compendium of papers ; submitted to the Subcommittee on Foreign Economic Policy of the Joint Economic Committee Congress of the United States
11
Gospodarka planowa : miesie̜cznik poświe̜cony problemom planowania i rozwoju gospodarki narodowej
11
Przegląd zachodni / Polnische Ausgabe : czasopismo Instytutu Zachodniego w Poznaniu : kwartalnik
11
Deutsche Aussenpolitik <Berlin>
9
Journal of marketing research : JMR
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Polish western affairs
9
Ekonomista : czasopismo poświe̜cone nauce i potrzebom życia
8
Osteuropa <Berlin> / Osteuropa-Wirtschaft
8
Sprawy międzynarodowe
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Ruch prawniczy, ekonomiczny i socjologiczny : organ Uniwersytetu im A. Mickiewicza i Akademii Ekonomicznej w Poznaniu
7
Handel zagraniczny : pismo poświȩcone sprawom polskiego handlu zagranicznego i mie̜dzynarodowym stosunkom gospodarczym
6
Informationsbulletin / Presseagentur West
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
6
Przegla̜d zachodniopomorski
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business-to-business marketing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Polska - NRD : 20 lat przyjaźni i współpracy
5
Przeglad̜ statystyczny : kwartalnik poświe̜cony nauce i potrzebom °zycia : organ Sekcji Statystyki Polskiego Towarzystwa Ekonomicznego
5
Qualitative market research : an international journal
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Roczniki Instytutu Handlu Wewne̜trznego
5
Zeszyty naukowe / Akademia Ekonomiczna
5
Deutschland Archiv ...
4
European research studies
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International journal of wine business research : IJWBR
4
Journal of advertising research
4
Journal of business economics : JBE
4
Journal of marketing management : MM
4
Journal of retailing and consumer services
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Marketing theory
4
Nowe drogi : czasopismo społeczno-polityczne
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1
State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
Saved in:
2
Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
Saved in:
3
Factors affecting consumers' green product purchase decisions
Kumar, Prashant
;
Ghodeswar, Bhimrao M.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
Saved in:
4
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
5
Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
Saved in:
6
Simulated test marketing in emerging markets : the need to re-think
Korotkov, Nikolay
;
Occhiocupo, Nicoletta
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 807-822
Persistent link: https://www.econbiz.de/10010227502
Saved in:
7
Effects of relational proclivity and marketing intelligence on new product development
Trainor, Kevin J.
;
Krush, Michael T.
;
Agnihotri, Raj
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 788-806
Persistent link: https://www.econbiz.de/10010227504
Saved in:
8
Informant characteristics as moderators in higher education research
Hammond, Kevin L.
;
Webster, Robert L.
- In:
Marketing intelligence & planning
32
(
2014
)
4
,
pp. 398-412
Persistent link: https://www.econbiz.de/10010385852
Saved in:
9
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
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