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Sailing the seven C's of blog marketing : understanding social media and business impact
Dobele, Angela; Steel, Marion; Cooper, Tony - In: Marketing intelligence & planning 33 (2015) 7, pp. 1087-1102
Persistent link: https://www.econbiz.de/10011447962
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The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.; Yeung, Cara Au - In: Marketing intelligence & planning 33 (2015) 4, pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
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Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John; Habibi, Fatemeh; Casidy, Riza; … - In: Marketing intelligence & planning 34 (2016) 1, pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
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Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.; Limbu, Yam B. - In: Marketing intelligence & planning 34 (2016) 7, pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
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Influencers' smiles work regardless of product and message
Kim, Taeyeon; Read, Glenna L. - In: Marketing intelligence & planning 40 (2022) 4, pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
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Social media in medical and health care : opportunities and challenges
Lim, Weng Marc - In: Marketing intelligence & planning 34 (2016) 7, pp. 964-976
Persistent link: https://www.econbiz.de/10011623908
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Using values to segment virtual consumers on social networking sites
Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
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eWOM, eReferral and gender in the virtual community
Abubakar, Abubakar Mohammed; Ilkan, Mustafa; Sahin, Pinar - In: Marketing intelligence & planning 34 (2016) 5, pp. 692-710
Persistent link: https://www.econbiz.de/10011534928
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Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei; Jones, Richard Gyrd; Grace, Debra - In: Marketing intelligence & planning 33 (2015) 3, pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
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Investigating consumer advocacy, community usefulness, and brand avoidance
Jayasimha, K. R.; Chaudhary, Harish; Chauhan, Anurag - In: Marketing intelligence & planning 35 (2017) 4, pp. 488-509
Persistent link: https://www.econbiz.de/10011723783