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Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee; Lowe, Ben; Petrovici, Dan - In: Marketing intelligence & planning 34 (2016) 3, pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
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Cross-cultural challenges in product placement
Lee, Taejun David; Sung, Yongjun; De Gregorio, Federico - In: Marketing intelligence & planning 29 (2011) 4, pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
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Self-marketing brand skills for business students
Manai, Aicha; Holmlund, Maria - In: Marketing intelligence & planning 33 (2015) 5, pp. 749-762
Persistent link: https://www.econbiz.de/10011447604
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Linking prestige perception with consumption experience, loyalty, and WOM
Casidy, Riza; Wymer, Walter - In: Marketing intelligence & planning 34 (2016) 4, pp. 540-558
Persistent link: https://www.econbiz.de/10011571126
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Future research directions in tourism marketing
Tsiotsou, Rodoula; Ratten, Vanessa - In: Marketing intelligence & planning 28 (2010) 4, pp. 533-544
Persistent link: https://www.econbiz.de/10008652204
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Crisis brand management in emerging markets : insight from the Chinese infant milk powder scandal
Custance, Paul; Walley, Keith; Jiang, Dongni - In: Marketing intelligence & planning 30 (2012) 1, pp. 18-32
Persistent link: https://www.econbiz.de/10009508101
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An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin; Merrilees, Bill - In: Marketing intelligence & planning 33 (2015) 4, pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac; Phau, Ian - In: Marketing intelligence & planning 33 (2015) 3, pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
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Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention : an integrated model
Punyatoya, Plavini - In: Marketing intelligence & planning 33 (2015) 3, pp. 258-275
Persistent link: https://www.econbiz.de/10011298767
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Organisational culture and the creation of brand identity : retail food branding in new markets
Rashid, Sabrina; Ghose, Kamal - In: Marketing intelligence & planning 33 (2015) 1, pp. 2-19
Persistent link: https://www.econbiz.de/10010528570