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Customer-salespeople relationship : influence of salespeople entrepreneurial behaviours
Amyx, Douglas; Bhuian, Shahid N.; Shows, G. David - In: Marketing intelligence & planning 34 (2016) 5, pp. 586-604
Persistent link: https://www.econbiz.de/10011534890
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A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone; Woodside, Arch G. - In: Marketing intelligence & planning 30 (2012) 7, pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
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Customer relationship oriented marketing practices in SMEs
Reijonen, Helen; Laukkanen, Tommi - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 115-136
Persistent link: https://www.econbiz.de/10003989400
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Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John; Habibi, Fatemeh; Casidy, Riza; … - In: Marketing intelligence & planning 34 (2016) 1, pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
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Went in for Botox and left with a rhinoplasty : the ethics of customer relationship marketing practices for non-surgical cosmetic procedures
Vlahos, Aphrodite; Bove, Liliana L. - In: Marketing intelligence & planning 34 (2016) 7, pp. 927-942
Persistent link: https://www.econbiz.de/10011623893
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Investigating young customers' retail purchase embarrassment
Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Marketing intelligence & planning 35 (2017) 1, pp. 111-129
Persistent link: https://www.econbiz.de/10011657330
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How HR flexibility contributes to customer value co-creation behavior
Luu Trong Tuan - In: Marketing intelligence & planning 34 (2016) 5, pp. 646-670
Persistent link: https://www.econbiz.de/10011534905
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The concept of online corporate brand experience : an empirical assessment
Khan, Imran; Rahman, Zillur; Ratma, Mobin - In: Marketing intelligence & planning 34 (2016) 5, pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
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Luxury brand commitment : a study of Chinese consumers
Li, Ning; Robson, Andrew; Coates, Nigel - In: Marketing intelligence & planning 32 (2014) 7, pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
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The impact of cultural sensitivity and information exchange on relationship quality
Nguyen, Trang T. M.; Nguyen, Tho D. - In: Marketing intelligence & planning 32 (2014) 7, pp. 754-768
Persistent link: https://www.econbiz.de/10010423289