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Studying How E-Markets Evaluat...
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Marketing
46
Social Web
43
Social web
43
Consumer behaviour
33
Konsumentenverhalten
33
Internet marketing
32
Online-Marketing
32
Beziehungsmarketing
23
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23
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20
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3
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Lim, Weng Marc
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Omkar Dastane
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Shao, Wei
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Marketing intelligence & planning
Journal of business research : JBR
624
SpringerLink / Bücher
530
Technological forecasting & social change : an international journal
255
Journal of retailing and consumer services
250
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
231
Journal of Food Distribution Research
217
Industrial marketing management : the international journal for industrial and high-tech firms
204
Springer eBook Collection
204
Information systems research : ISR
163
International Food and Agribusiness Management Review
160
International journal of internet marketing and advertising : IJIMA
160
Management science : journal of the Institute for Operations Research and the Management Sciences
152
Journal of Agricultural and Applied Economics
146
Journal of marketing management : MM
145
Tourism management : research, policies, practice
141
Journal of management information systems : JMIS
139
Europäische Hochschulschriften / 5
136
Management Science
133
Journal of marketing
126
Business horizons
114
International journal of business information systems : IJBIS
109
Psychology & marketing
109
European journal of marketing : EJM
108
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
108
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
105
International journal of hospitality management
104
Electronic commerce research
100
Journal of marketing communications
99
Journal of marketing education : JME
98
Journal of the Academy of Marketing Science
95
Journal of strategic marketing
93
Springer eBook Collection / Business and Economics
92
Choices
91
International journal of advertising : the review of marketing communications
90
Management information systems : mis quarterly
87
Agricultural and Resource Economics Review
86
Cogent business & management
86
Journal of travel and tourism marketing
86
2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
85
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ECONIS (ZBW)
89
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1
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
Saved in:
2
Sailing the seven C's of blog
marketing
: understanding social media and business impact
Dobele, Angela
;
Steel, Marion
;
Cooper, Tony
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1087-1102
Persistent link: https://www.econbiz.de/10011447962
Saved in:
3
Trust in word of voice communication : why consumers adhere to purchase recommendations made by smart voice assistants
Hernández Ortega, Blanca Isabel
;
Lucia-Palacios, Laura
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1093-1120
Persistent link: https://www.econbiz.de/10014428925
Saved in:
4
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
5
Exploring the integration of social media within integrated
marketing
communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
6
Social media in medical and health care : opportunities and challenges
Lim, Weng Marc
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 964-976
Persistent link: https://www.econbiz.de/10011623908
Saved in:
7
Content and compliance of pharmaceutical social media
marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
8
eWOM, eReferral and gender in the virtual community
Abubakar, Abubakar Mohammed
;
Ilkan, Mustafa
;
Sahin, Pinar
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 692-710
Persistent link: https://www.econbiz.de/10011534928
Saved in:
9
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
10
Investigating consumer advocacy, community usefulness, and brand avoidance
Jayasimha, K. R.
;
Chaudhary, Harish
;
Chauhan, Anurag
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 488-509
Persistent link: https://www.econbiz.de/10011723783
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