Narrow search
Showing 1 - 10 of 106
Cover Image
How HR flexibility contributes to customer value co-creation behavior
Luu Trong Tuan - In: Marketing intelligence & planning 34 (2016) 5, pp. 646-670
Persistent link: https://www.econbiz.de/10011534905
Cover Image
What drives the customer of world's largest market to participate in value co-creation?
Bharti, Kumkum; Agrawal, Rajat; Sharma, Vinay - In: Marketing intelligence & planning 32 (2014) 4, pp. 413-435
Persistent link: https://www.econbiz.de/10010385851
Cover Image
Consumers' evaluation toward tobacco companies : implications for social marketing
Arli, Denni; Rundle-Thiele, Sharyn; Lasmono, Hari - In: Marketing intelligence & planning 33 (2015) 3, pp. 276-291
Persistent link: https://www.econbiz.de/10011298766
Cover Image
Using two-step cluster analysis to identify homogeneuous physical activity groups
Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Tkaczynski, Aaron - In: Marketing intelligence & planning 33 (2015) 4, pp. 522-537
Persistent link: https://www.econbiz.de/10011381607
Cover Image
The application of marketing principles to a social marketing campaign
Henley, Nadine; Raffin, Sandrine; Caemmerer, Barbara - In: Marketing intelligence & planning 29 (2011) 7, pp. 697-706
Persistent link: https://www.econbiz.de/10009384713
Cover Image
Segmenting blood donors in developing countries
Zhou, Yanfeng; Poon, Patrick; Yu, Chunling - In: Marketing intelligence & planning 30 (2012) 5, pp. 535-552
Persistent link: https://www.econbiz.de/10009611619
Cover Image
What can social marketing learn from Dirichlet theory patterns in a physical activity context?
Gruneklee, Naomi; Rundle-Thiele, Sharyn; Kubacki, Krzysztof - In: Marketing intelligence & planning 34 (2016) 1, pp. 41-60
Persistent link: https://www.econbiz.de/10011459190
Cover Image
Do specific investment and qualification of capability foster or impede firm performance : the moderating role of shared values
Wang, Yufan; Song, Michael; Zhang, Haili; Sib, Sansan Monest - In: Marketing intelligence & planning 41 (2023) 6, pp. 741-762
Persistent link: https://www.econbiz.de/10014332143
Cover Image
Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Marketing intelligence & planning 40 (2022) 7, pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
Cover Image
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John; Habibi, Fatemeh; Casidy, Riza; … - In: Marketing intelligence & planning 34 (2016) 1, pp. 19-40
Persistent link: https://www.econbiz.de/10011459169