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Subject
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Consumer behaviour
241
Konsumentenverhalten
241
Brand management
103
Markenführung
103
Brand image
71
Markenimage
71
Beziehungsmarketing
59
Relationship marketing
59
Brand
38
Markenartikel
38
Internet marketing
31
Social Web
31
Social web
31
Online-Marketing
30
Advertising effects
24
Customer satisfaction
24
Kundenzufriedenheit
24
Werbewirkung
24
Einzelhandel
21
Retail trade
21
Dienstleistungsqualität
19
Service quality
19
Marketing management
18
Marketingmanagement
18
Environmental consciousness
17
Umweltbewusstsein
17
Online retailing
16
Online-Handel
16
Corporate Social Responsibility
14
Corporate social responsibility
14
Customer integration
13
Emotion
13
Kundenintegration
13
Advertising
12
Designation of origin
12
Emerging economies
12
Green marketing
12
Herkunftsbezeichnung
12
India
12
Indien
12
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1
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281
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5
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Article in journal
286
Aufsatz in Zeitschrift
286
Case study
5
Collection of articles of several authors
5
Fallstudie
5
Sammelwerk
5
Systematic review
1
Übersichtsarbeit
1
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English
286
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Phau, Ian
8
Sharma, Piyush
6
Arli, Denni
5
Casidy, Riza
4
Bang, Nguyen
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Grace, Debra
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Wang, Bo
3
Brennan, Ross
2
Chikweche, Tendai
2
Custance, Paul
2
Das, Gopal
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Gaur, Sanjaya Singh
2
Gbadamosi, Ayantunji
2
Griffith, Denni Arli
2
Guercini, Simone
2
Jebarajakirthy, Charles
2
Kaushal, Vikrant
2
Kumar, Vikas
2
Ladeira, Wagner Junior
2
Lim, Ming
2
Lobo, Antonio
2
Maseeh, Haroon Iqbal
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Perin, Marcelo Gattermann
2
Pinto, Diego Costa
2
Pradhan, Debasis
2
Rahman, Zillur
2
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Marketing intelligence & planning
Journal of business research : JBR
2,213
Journal of retailing and consumer services
1,975
International journal of consumer studies
776
International journal of hospitality management
767
Psychology & marketing
690
SpringerLink / Bücher
686
The journal of brand management : an international journal
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
NBER working paper series
577
The journal of product & brand management
495
Working paper / National Bureau of Economic Research, Inc.
485
Journal of marketing research : JMR
432
NBER Working Paper
430
Asia Pacific journal of marketing and logistics
414
European journal of marketing : EJM
413
Management science : journal of the Institute for Operations Research and the Management Sciences
396
Journal of marketing management : MM
365
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
349
Tourism management : research, policies, practice
344
Journal of travel and tourism marketing
342
Journal of marketing
336
Journal of international consumer marketing
333
Journal of retailing
332
Journal of marketing communications
329
Marketing letters : a journal of research in marketing
321
Journal of fashion marketing and management
317
Cogent business & management
316
Journal of business ethics : JOBE
315
Technological forecasting & social change : an international journal
312
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
310
International journal of retail & distribution management
308
Journal of the Academy of Marketing Science
300
The international review of retail, distribution and consumer research
298
The journal of consumer marketing
297
Food policy : economics planning and politics of food and agriculture
295
Journal of consumer behaviour : an international research review
292
International journal of contemporary hospitality management
291
The journal of services marketing
274
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ECONIS (ZBW)
286
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286
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1
Luxury
brand
commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
Saved in:
2
Organisational culture and the creation of
brand
identity : retail food branding in new markets
Rashid, Sabrina
;
Ghose, Kamal
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10010528570
Saved in:
3
Green
brand
benefits and their influence on
brand
loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
4
Impact of online advertising on adolescent's
brand
attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
5
Effect of game-interactivity and congruence on presence and
brand
attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
6
Gen Y-ers’
brand
loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
7
Environmental influences on pre-schooler’s understanding of
brand
symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
8
Customer
brand
co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
9
Determining the causal relationships that affect consumer-based
brand
equity : the mediating effect of
brand
loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
10
An empirical study of the antecedents and consequences of
brand
engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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